Do You Believe Search Engine Optimization & PPC Can Work Together

seo training

When you talk about organic search engine optimization we generally talk about SEO that is white hat that can be optimized maintain the normal SEO rules not with the help of pay per click or paid advertisement. But do you really believe that search engine optimization and pay per click that is often called PPC in short can work together? This is no doubt an important question that has been asked sever times and we W3 Web School was fortunate enough to answer this question to our new comers and experienced candidates who are in this field for a long time. You can search internet you will come to know with various answers regarding these two things, but only a professional and experienced SEO training institute in Kolkata can answer you who SEO and PPC work together.

Importance of SEO and PPC

While SEO and PPC are two most powerful thing’s for sure, but are different marketing functions. They can be work together or not depend on time. If you know that SEO is not a rule or thumb. It is nothing but a bunch of techniques that are tried and tested. Google especially has its own rule set of SEO, but honestly speaking they are not all, but a few that only can guide you how to do it, the results will be see how you work and the way you work only.

On the other hand Google has its own PPC rule and a huge fundamentals. If you have gone through Google’s certification then you must know. If you have not then you can search typing the keyword Google’s certification about PPC and all you will come to know about that, and in spite of all if you do not know how to apply them all, then you can get in touch with a professional and highly experienced SEO training institute in Kolkata for more help regarding SEO and PPC. One more thing we would like to say you over here is that there are thousands of professional growing these days, pursuing their career in a new dimension by the side of SEO and that is PPC for sure.

Advantages of Running PPC and SEO Together

Let us drive deep how SEO and PPC work together and how you can apply these two different things to get the better results of your website or your clients’ websites giving them the higher rank in search engines.

  • If you work only on organic SEO you will have to wait for few months to come up in Google. If you are SEO then you must know it is not a single day job. It takes time. So you need to wait for a while.
  • Organic SEO is free of cost but if you hire a company or a SEO training institute in Kolkata which deals in SEO projects they can tell you what to do or not and most probably the cost of the SEO. Though the cost of the SEO varies from project to project, depending on time and website’s page volume.
  • The factor of keyword. When you do organic SEO only the important thing is to focus on keyword. This is the main weapon you will work on and they way you use the keywords with other on-page and off-page optimization the better will be the search results.
  • Whereas, PPC is something better, quicker and easier. You do not need to work on keyword or other optimization things. You just bid the keywords with the Google. Google will give you a rate per keyword and you work on that.
  • Google will automatically rank those keywords as per the visitors’ search and your website related to whatsoever will rank higher in the search results page.

Now the question is whether you can use SEO and PPC together. The answer is ‘yes’ honestly, because if you can afford it. If you are not working for your own project, or working for your clients’ projects then you should ask them whether they want to work both the things. In the time, SEO team as well as PPC team work together it creates a more cohesive search for sure for better search engine marketing campaign that can improve the outcomes of each specialty.

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Choose Your Destination – Know How Website Design Can Help Increase Sales


The majority of people believe Web Design or creating a website is all about creating or building an attractive looking website. Is it so? Are you a web designer? Are you a fresher or experienced in other fields and looking to pursue for this lucrative and highly creative career of web design? We are here describing you something that help you to discover how web design can help you increase your sales. It is not just a web design, creating a website, but more than that for sure. There are many companies and institutes are found in Kolkata like frog’s Umbrella and other cities in India offering training in web design.
Building a Website that Can Sell
If you are in Kolkata and looking for a web design training institute in Kolkata and chosen one, then how would be you know your chosen institute would be the best? This is really a hard thing to know. Most of the website designers even do not know how to build a website that can give or increase your company’s sale. Here in this article we will discuss that. So the main concern of a web designer or a group of designer to build a website or to posses the skills to build websites that sell.
Website Is the Face of Your Company
This may sometimes true to some extent, because effective website design is about building or creating a visually attractive and user-friendly website at the same time. Most of the companies and web design institute in Kolkata train their students to build website that can be user friend and search engine friendly. This is no doubt a great concept. A website is nothing but a money making machine, directly or indirectly it is delivering messages or information to its existing or prospect customers. If it is providing only information of selling some products and/or services.
Factors to Consider Building a Quality Website
This is may be somehow true to some point. An effective website design is beyond creating a stunning websites that are user-friendly and search engine friendly at the same time, as discussed before. This can be made in such a way that can increase the profit of the company. The factors are:
Generic – When you seek the template you need or you like, you can guarantee that and there hundreds and thousands of other people in the market doing the same thing, but your website should be stunning to capture the visitors. Due to the reason, you should go for custom website design only.

Technical Challenges – In the time you have decided to build a website, if you want to build yourself then you need to learn HTML, CSS, JavaScript and other important software that are required for building a website. You need a professional web design training institute in Kolkata that can give you a quality training these software.

Customization – Customization of a website is very important, if you have a professional training then you can do it, otherwise you have to hire a web design company in Kolkata that can help you customize the website and at the same time make it mobile friendly. The only can help your website to be visible for all smart devices like PC or mobile phones.
The above mentioned three factors are very, very essential while building a website, and especially when you think to build your website by yourself only without taking a professional help, so you need to learn the pros and cons of website design.

 

Are Small Businesses Use Social Media for Business Promotion?


Many small business organizations say they do not use social media like facebook, twitter, Instagram, LinkedIn etc. to market their products and/or services, the studies have been conducted by Mantra. The report was especially based on the collected data or information by way of online survey that has been conducted in the month of October, 2016 of 1500 owners of small business organizations. The organizations are of different industries, from retail to marketing, product distribution to online selling like ecommerce, from engineering to pharmacy and more. Just over the 3/4 i.e. near 75 percent of the small business organization owners did the survey and said that they did not use social media to promote their products and/or services.

  • Do you Use Social Media to Promote Your Small Business, the rough figure says 75 percent do not use and only 25 percent do use social media to promote their business, sometimes promoting their products and or services.

Real World Marketing for Small and Medium Business

The above given data has shown that there is a huge scope of social media marketing not only for small or medium businesses but also for large business at the same time. To keep in mind fresher, experienced in IT and from other fields and sometimes managers or small and medium organizations are coming to learn digital marketing these days. Remembering the fact, many digital marketing training institutes in Kolkata are taking part in this digital journey, along with web design and development.

If you are using social media or thinking to boost your business, products and or services though different digital marketing channels, but if you do not know how to use it for best possible results you can get in touch with a reliable and experienced digital marketing training in Kolkata, which provides training as well as digital marketing services for small and medium businesses.

The Benefits of Using Social Media for Business

As the market grows promotion by way of digital marketing channels grow. Social media offers several benefits to small and medium businesses regardless of its size and type. Social media in digital marketing allows the companies to reach out to their prospective customers as well as gain the attention of more and more people, especially the potential customers, retain the existing customers at the same time. A recent industry report on social media has shown that social media or social media marketing enables businesses to get huge exposure, traffic and gain the deep marketing insights.

Social Media in Digital Marketing Can Be Your Best Lead Generation Tool

With the increasing popularity of digital marketing and social media marketing, the greater number of businesses, especially small and medium business of all types and sizes are investing how digital marketing can help them promote their products and/or services to providing information to their potential as well as existing customers. Facebook, Twitter, LinkedIn, Instagram, Tumblr, YouTube are some of the best and effective social media for business use. While the business debate if social media will improve your business bottom lines, the advantages are:

  • Affordable
  • Large Audience
  • Instant
  • Interact
  • Loyalty
  • Traffic

Are you in the league of digital marketing and social media marketing? Do you need training to understand the role and benefits of using social media for business? If your answer is ‘yes’ then get in touch with an experienced digital marketing training and digital marketing service provider in Kolkata.

The Best Place to Start Learning PHP Training


Hope you are thinking to learn PHP and/or MySQL? If you are a website developer and you do not know PHP or MySQL or both then you will face trouble getting good job in a good web development company. Generally these two languages are called server side language which is used to connect to the server with specific codes. A good developer must learn PHP and/or MySQL from a good PHP training institute in Kolkata. If you are from other cities in the country you can take contact classes or online classes as per your convenience.

Jobs Require Skills & Knowledge of MySQL

You must know that jobs require skills and knowledge of MySQL. Any jobs that needed knowledge and skills of MySQL are going to involve most of the back-end as well as server-side development. These two languages are called database language that most of the time required to connect the server, due to the reason these languages are called server side language. Here in this article we are not discussing about the core benefits or advantages of PHP/MySQL language and why these two languages are getting popularity day by day. Here we will discuss more about the job prospects of PHP or MySQL language and what are the benefits you get learning from PHP training in Kolkata. Let us see some of the examples of job titles that require knowledge and skills of MySQL and PHP.

  • Backend and/or Database Engineer
  • MySQL Server Database Administrator
  • Senior Website and/or Application Developer
  • MySQL Database Administrator
  • PHP Programmer/Developer
  • CMS Developer/Programmer
  • Lead Software Engineer/Programmer
  • Full Stack Engineer/Developer

You must know, if you are a developer the necessity of learning PHP/MySQL language these days, and the benefits of learning these two languages. But if you are hovering here and there in search of a good PHP Training institute in Kolkata then W3 Web School can be your perfect destination, where you can get excellent courseware with relevant experience faculty, who will help you to learn the languages as easily as possible with 100 percent job assistance.

The Best Place to Start Learning PHP/MySQL Training

Students generally do not understand where to learn the languages. And, especially when it comes to choose the database or server side languages like PHP/MySQL. Only a developer or a group of developers or a professional PHP training in Kolkata can help you in this regard, help you to learn the industry oriented course that hardly a few institutes in Kolkata offer. Yes there are hundreds of hoarding and banners you see, but how could you choose whether they are not giving you leap service instead of providing job oriented PHP training? This is really hard and you are safe at W3webschool Kolkata.
As always, we recommend you to head to the official portal of PHP or MySQL to get your learning journey started, but if you do not understand how to start then you are welcome to come to us and tell us to design your career in a way that you can be a perfect PHP/MySQL database engineer after completing the course.

The Insight of Latest Digital Marketing Training Your New Career


Digital Marketing is one of the most successful and latest marketing practices building the buzz in this IT industry. However, the sate-of-art marketing solutions provide appropriate outcomes with the facilities of tracking them as well as evaluate the exact precise of the date to know or to determine the success of the marketing or promotional campaigns. In this highly competitive as well as lucrative digital industry, many institutes one of the best and trusted digital marketing training institutes in Kolkata has been taking part in building the future for beginners or fresher who are jobless and looking for a good career.

How Digital Marketing Helps Business?

Today’s age is the age of online media, better to say the age of digital media and marketing. You hardly found a person or business not associated with digital marketing campaign. If you found one then you must know that the person or the business is not getting enough opportunity in terms of products and services. As per the survey conducted by a reliable institute in India, there is an immense scope of digital marketing in upcoming years, by 2020 almost 2 lacs, digital marketing professionals will be need in different small and medium IT services, especially which deals with web design, web development, application development and so forth. So now you understand what are the benefits of learning digital marketing from a good digital marketing training in Kolkata, though if you are not from the city you can purpose for a online course instead of opting for offline course.

Why and How Digital Marketing Gaining Grounds?

This is a matter of debate, why and how digital marketing is gaining grounds. Though, we have tried to describe some basic facts on which you can come to a conclusion why and how digital marketing is gaining grounds and how a digital marketing training institute in Kolkata is walking hand in hand to make it successful. The two most important things by which digital marketing is gaining ground here is that:

  • Digital marketing is easy to start, smooth campaign and cost-effective in comparing with other offline or traditional marketing and advertising.
  • Digital marketing training institutes in Kolkata are taking part of providing end-to-end digital marketing training to fresher, experienced and corporate professionals who are in traditional marketing and want to know the tips and tricks of marketing online to boost their company’s identity.

You might know how digital marketing is effecting today’s age, how online advertising and promotion is based on digital marketing, even how small and medium enterprises are contribution and making their business more and more, and how they are expanding their business gaining more and more customers.

Have you Decided to Take a Digital Marketing Training?

Have you decided to take a digital marketing training? If you have not decided yet, you should take the course immediately, because the jobs in digital marketing is raining, but you need to purse a professional course in a digital marketing training institute in Kolkata to learn the pros and cons of digital marketing and online advertising. It is surely a promising career as the organizations of India are facing the paucity or scarcity of trained digital marketing professionals.