Top 7 Most Powerful Ways Help Convert Your Website Visitors Into Leads


More and more traffic to your website does not all the time mean that you will be able to generate more revenue, unless and until the revenue model is perfect and purely based on the display advertising. Albeit display ads model brings the very less or lowest revenue per visitor, which is more or less, compared to all the other revenue models. There are few studies that suggest you that only 26 percent of the online visitors or traffic end up looking at the display advertisement. This could be a difficult task, but an expert digital marketing institute in Kolkata can tell you how to do it.

Let Us See Seven Powerful Ways to Generate Leads

Here in this article we will tell you some important things, like seven most powerful as well as essential things or ways that help you convert your website traffic or visitors into potential leads. One of the most powerful as well as effective ways to monetize the internet website traffic to convert the potential leads as well as promote the products and or services to them through email marketing or the follow up call. If you are a digital marketing specialist, then you must know this is nothing but called inbound marketing, but if you are looking for a reliable digital marketing institute in Kolkata then they can tell you everything.

  • Landing Page – Optimizing the landing page is one of the most important things for sure, when you know your visitors most of them are coming from your landing page and all the services or products are listed on that page.
  • Bars for Notification – Bar notification another important thing, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.
  • Unblocking the Popup forms – If your visitors do not like the popup form, then you should give them an option to unblock it. This will help win trust for your website as well.
  • Opt in form for side bar and below posts – There are many side bar as well posts you will find see that you know which will be application for the purpose of visitors and your website need it.
  • Welcome for Redirects – Most of the websites do this, so you can also ad as well as optimize the welcome redirect forms at the same time.
  • Opt in form inside the Videos – You are thinking of showing various videos in your site that could be better if you optimize with the specific keywords and can opt in a videos inside the form.
  • Headers form – Header forms are some of the most important things, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.

Though, there are two main types of marketing available in the subject matter of digital marketing, one of which is inbound marketing and another is outbound marketing. Though, if you are a beginner or thinking to start the digital marketing course from a reliable digital marketing institute in Kolkata then they will train you everything regarding that. Albeit, the outbound marketing or the interruption of the advertising is no longer effectives as well as efficient due to the people get better at tuning out of the digital marketing.

Are Small Businesses Use Social Media for Business Promotion?


Many small business organizations say they do not use social media like facebook, twitter, Instagram, LinkedIn etc. to market their products and/or services, the studies have been conducted by Mantra. The report was especially based on the collected data or information by way of online survey that has been conducted in the month of October, 2016 of 1500 owners of small business organizations. The organizations are of different industries, from retail to marketing, product distribution to online selling like ecommerce, from engineering to pharmacy and more. Just over the 3/4 i.e. near 75 percent of the small business organization owners did the survey and said that they did not use social media to promote their products and/or services.

  • Do you Use Social Media to Promote Your Small Business, the rough figure says 75 percent do not use and only 25 percent do use social media to promote their business, sometimes promoting their products and or services.

Real World Marketing for Small and Medium Business

The above given data has shown that there is a huge scope of social media marketing not only for small or medium businesses but also for large business at the same time. To keep in mind fresher, experienced in IT and from other fields and sometimes managers or small and medium organizations are coming to learn digital marketing these days. Remembering the fact, many digital marketing training institutes in Kolkata are taking part in this digital journey, along with web design and development.

If you are using social media or thinking to boost your business, products and or services though different digital marketing channels, but if you do not know how to use it for best possible results you can get in touch with a reliable and experienced digital marketing training in Kolkata, which provides training as well as digital marketing services for small and medium businesses.

The Benefits of Using Social Media for Business

As the market grows promotion by way of digital marketing channels grow. Social media offers several benefits to small and medium businesses regardless of its size and type. Social media in digital marketing allows the companies to reach out to their prospective customers as well as gain the attention of more and more people, especially the potential customers, retain the existing customers at the same time. A recent industry report on social media has shown that social media or social media marketing enables businesses to get huge exposure, traffic and gain the deep marketing insights.

Social Media in Digital Marketing Can Be Your Best Lead Generation Tool

With the increasing popularity of digital marketing and social media marketing, the greater number of businesses, especially small and medium business of all types and sizes are investing how digital marketing can help them promote their products and/or services to providing information to their potential as well as existing customers. Facebook, Twitter, LinkedIn, Instagram, Tumblr, YouTube are some of the best and effective social media for business use. While the business debate if social media will improve your business bottom lines, the advantages are:

  • Affordable
  • Large Audience
  • Instant
  • Interact
  • Loyalty
  • Traffic

Are you in the league of digital marketing and social media marketing? Do you need training to understand the role and benefits of using social media for business? If your answer is ‘yes’ then get in touch with an experienced digital marketing training and digital marketing service provider in Kolkata.

The Insight of Latest Digital Marketing Training Your New Career


Digital Marketing is one of the most successful and latest marketing practices building the buzz in this IT industry. However, the sate-of-art marketing solutions provide appropriate outcomes with the facilities of tracking them as well as evaluate the exact precise of the date to know or to determine the success of the marketing or promotional campaigns. In this highly competitive as well as lucrative digital industry, many institutes one of the best and trusted digital marketing training institutes in Kolkata has been taking part in building the future for beginners or fresher who are jobless and looking for a good career.

How Digital Marketing Helps Business?

Today’s age is the age of online media, better to say the age of digital media and marketing. You hardly found a person or business not associated with digital marketing campaign. If you found one then you must know that the person or the business is not getting enough opportunity in terms of products and services. As per the survey conducted by a reliable institute in India, there is an immense scope of digital marketing in upcoming years, by 2020 almost 2 lacs, digital marketing professionals will be need in different small and medium IT services, especially which deals with web design, web development, application development and so forth. So now you understand what are the benefits of learning digital marketing from a good digital marketing training in Kolkata, though if you are not from the city you can purpose for a online course instead of opting for offline course.

Why and How Digital Marketing Gaining Grounds?

This is a matter of debate, why and how digital marketing is gaining grounds. Though, we have tried to describe some basic facts on which you can come to a conclusion why and how digital marketing is gaining grounds and how a digital marketing training institute in Kolkata is walking hand in hand to make it successful. The two most important things by which digital marketing is gaining ground here is that:

  • Digital marketing is easy to start, smooth campaign and cost-effective in comparing with other offline or traditional marketing and advertising.
  • Digital marketing training institutes in Kolkata are taking part of providing end-to-end digital marketing training to fresher, experienced and corporate professionals who are in traditional marketing and want to know the tips and tricks of marketing online to boost their company’s identity.

You might know how digital marketing is effecting today’s age, how online advertising and promotion is based on digital marketing, even how small and medium enterprises are contribution and making their business more and more, and how they are expanding their business gaining more and more customers.

Have you Decided to Take a Digital Marketing Training?

Have you decided to take a digital marketing training? If you have not decided yet, you should take the course immediately, because the jobs in digital marketing is raining, but you need to purse a professional course in a digital marketing training institute in Kolkata to learn the pros and cons of digital marketing and online advertising. It is surely a promising career as the organizations of India are facing the paucity or scarcity of trained digital marketing professionals.

What Is the Importance of Doing a Digital Marketing Course?

digital marketing training

As a digital marketing training in Kolkata, we have been asked this type of question several times, one of the questions is ‘why should I do or what is the importance of a digital marketing course?’ hundreds of times. Depending upon the role and profile of an individual who is asking this question we W3 Web School, a leading digital marketing training in India would like to answer this question, though there are end numbers of variations of this question, which we have discussed below. Let us have a look.

  • I am internet marketing professional but have not done any professional course, but how a professional digital marketing training help me grow in my internet marketing career?
  • I am a business person or entrepreneur then will I be able to grow my internet business by way of professional digital marketing training?
  • I am a general sales professional is digital marketing skills would be relevant for me?
  • I am a student or a fresher can I build a path breaking or rewarding professional career in digital marketing industry?
  • I am already into digital or internet marketing can I boost up my internet or digital marketing career growth whether I expand my skill set with it?
  • I am a small business head, so need I learn any digital marketing course myself?
  • I am an information technology professional, so is digital marketing training in India relevant for my profile?
  • I am a fresher or experienced HR professional, is digital marketing training in Kolkata relevant for me as well?

Since the year 2009, we W3 Web School trained more than 10,000 people both fresher and experienced from countless organizations and fresher in and outside of India. From our training perspective, a digital marketing course should design in a way that can help fresher and experience work in live project along with all new tools and technologies to apply for better understanding, or the pros and cons of digital marketing.

Why Pursue Course in Professional Digital Marketing Institute?

A professional and experienced digital marketing training in Kolkata provides both online and offline digital marketing courses. They can handle or shorts of projects from simple to complex one. They provide quality courseware online and offline mode. They have one time and installment facility as per the candidates’ need. They offer opportunity to work on live project, so that you can apply all techniques you learnt in the course and get hands-on experience.

How A Digital Marketing Training in Kolkata Helps You?

A professional digital marketing training in Kolkata like W3 Web School understands the industry requirement. So, this type of institute can help you better than other not only teaching a digital marketing course, but also help you arrange a job after completing the course. This is somehow very important for all candidates, and especially who are new or fresher in this field. Digital marketing is a lucrative career these days, and a field where fresher and experienced both can pursue for a lucrative career.