Why to Choose SEO as Your Career


First, where promotions were made through TV, hoardings, then the biggest platform of promotion has now become the Internet. In this case, everyone needs expert promoting products on the Internet. If you also have an understanding of marketing and prefer to spend time on the computer, then you can become an SEO Expert and work part-time in this field.

From the early days of the Serge engine, the SEO industry is constantly climbing the stairs of progress. You hardly believe that it is an industry of more than $ 65 billion today and millions of young people are taking it as the best choice for careers. Everyone has acknowledged that after the print, the days of the television are also loaded and it is a period of digital journalism and advertising, in which the SEO has a big role. Intervening in exchange for internet and smartphones is the need for SEO professionals. Today, from the career prospects to training, all important things are being explained here-

Who can become expert?

  1. There is no need for a special background to be a Search Engine Optimization Expert.
  2. Plane graduate students can easily get the entry in this field if they wish.
  3. For those graduates who have a marketing understanding or who have done MBA, it is easier to work with them.

Iconic Knowledge Workers are SEO Professionals

SEO Professionals are being called iconic knowledge workers these days because they have the biggest role in generating hits for a product, advertisement, or news.

90% of companies have ambitious SEO planning

According to a recent research, due to the increased reach and impact of digital visualization, more than 90% of companies plan to increase their SEO budget or at least keep it at the current level, so that they can increase the power of digital advertising And gain access.

This industry will be worth $ 79 billion in 2020

In a study conducted by Borrel Associates, this industry was only $ 65 billion in 2016. It has grown three times as compared to 2008. In 2018, this industry will be $ 72 billion and in 2020 it will be 79 billion dollars.

Roles and Responsibilities of SEO Professionals

  • Site auditing
  • Competitor Analysis
  • Keyword research
  • On page Optimization
  • Off-page Optimization (Link building activities)
  • Local listings on Search Engines
  • Reports management.

How Does Search Engine work?

The Search Engine does much harder than publisher. It checks the contents of the publisher without any discrimination and gives it ranking. Search Engines performs many activities for SERP.

Crawling: Fetching (Website) / Website Content (Posts and Pages) is called “Crawling”. This is called software crawler or spider (Googlebot, In Case Of Google).

Indexing: The process of creating and indexing all Web pages and posts in the database is called “Indexing”. Such words and expressions are used in Indexing, so that content can be defined in Perfect Way.

Processing: When a user requests a particular keyword (SEO Tutorial) in the search engine, Search Engine searches in its database, this process is called “processing”.

Relevancy Calculation: There is a String in Page that Calculates Page Views, and displays its Relevancy Search Engines.

Results Display: This is the Last Step of Search Engine Activities. In this, the Best Result of Searchable Keywords is shown. This Result Page is called SERP (Search Engine Result Page). This is the process of displaying results in a browser.

About Us

W3webschool provide SEO Training In Kolkata also Online SEO Training India if you want to make career in SEO and searching best SEO training institute always choose w3webschool.w3webschool trusted brand name in Kolkata for IT Training we have worked for SEO overall world and also we trained many students in India so no worry about your career we are here to help you if you have any question feel free to contact us we are ready for assist you.

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Why Need Training from SEO Training Kolkata for a Stable SEO Career

seo training

SEO is search engine optimization is a way by which you can boost your website rank.  SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best of best SEO training in Kolkata. Now we will discuss how to choose the best SEO training course and how to approach them for career if it suits you.

Why Learn SEO from an Expert SEO Institute

A question certainly comes up in your mind. The question is – why learn SEO training in Kolkata not other institutes? This is a typical question, but you even do not know which would be the best choice. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best institute. Two types of training in one course:

On-page Search Engine Optimization – In this training you will get all types of on page related training that would help you optimize the website and blog and also help you understand the search engine basics as well as search algorithm, which would be the best way for all types of on-page SEO.

Off-page Search engine optimization – This is a training including the overall on page activity. You may learn how to submit the blog post, PR, article and how to optimize the keywords as per the search engines guidelines. This helps your website boost your traffic as well.

The Salary Structure of SEO Specialist

Generally, the salary of a SEO specialist is lucrative, though; it depends from company to company and also help you understand the skill set of the SEO. You can get at a start of 10,000 and year by year your salary will increase as per your skills and experience. This is the best thing for you to know for all such things and you will be counted as an experienced SEO specialist, but there you should take SEO training in Kolkata for better prospect as well.

SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO.

Importance of SEO Training for Corporate People or Small Business Owners



SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.

  • Learning from a Professional and& Experienced industry SEO Professionals.
  • Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
  • Authentic advanced ethical white-hat SEO training.
  • Customized SEO and SMO course content in accordance with small business requirements.
  • Learning from fundamental SEO to step-by-step advanced procedures.
  • Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
  • SEO, SMO, SEM, SMM all are included in one course.
  • SEO for professional, corporate and especially for small business owners.

This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.

SEO for Both Tech and Non-Tech Background People

SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.

Let us see who can attend this corporate or small business SEO course.

  • Small business organizations owner as well as entrepreneurs.
  • Internet companies or startup ecommerce companies.
  • Consultant in Web Technology.
  • People who are Internet geeks.
  • Professionals working in Business Development domain.
  • Managers who are working in Customer Relationship.

If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.


Originally published at www.w3webschool.com on January 30, 2017.

Do You Believe Search Engine Optimization & PPC Can Work Together

seo training

When you talk about organic search engine optimization we generally talk about SEO that is white hat that can be optimized maintain the normal SEO rules not with the help of pay per click or paid advertisement. But do you really believe that search engine optimization and pay per click that is often called PPC in short can work together? This is no doubt an important question that has been asked sever times and we W3 Web School was fortunate enough to answer this question to our new comers and experienced candidates who are in this field for a long time. You can search internet you will come to know with various answers regarding these two things, but only a professional and experienced SEO training institute in Kolkata can answer you who SEO and PPC work together.

Importance of SEO and PPC

While SEO and PPC are two most powerful thing’s for sure, but are different marketing functions. They can be work together or not depend on time. If you know that SEO is not a rule or thumb. It is nothing but a bunch of techniques that are tried and tested. Google especially has its own rule set of SEO, but honestly speaking they are not all, but a few that only can guide you how to do it, the results will be see how you work and the way you work only.

On the other hand Google has its own PPC rule and a huge fundamentals. If you have gone through Google’s certification then you must know. If you have not then you can search typing the keyword Google’s certification about PPC and all you will come to know about that, and in spite of all if you do not know how to apply them all, then you can get in touch with a professional and highly experienced SEO training institute in Kolkata for more help regarding SEO and PPC. One more thing we would like to say you over here is that there are thousands of professional growing these days, pursuing their career in a new dimension by the side of SEO and that is PPC for sure.

Advantages of Running PPC and SEO Together

Let us drive deep how SEO and PPC work together and how you can apply these two different things to get the better results of your website or your clients’ websites giving them the higher rank in search engines.

  • If you work only on organic SEO you will have to wait for few months to come up in Google. If you are SEO then you must know it is not a single day job. It takes time. So you need to wait for a while.
  • Organic SEO is free of cost but if you hire a company or a SEO training institute in Kolkata which deals in SEO projects they can tell you what to do or not and most probably the cost of the SEO. Though the cost of the SEO varies from project to project, depending on time and website’s page volume.
  • The factor of keyword. When you do organic SEO only the important thing is to focus on keyword. This is the main weapon you will work on and they way you use the keywords with other on-page and off-page optimization the better will be the search results.
  • Whereas, PPC is something better, quicker and easier. You do not need to work on keyword or other optimization things. You just bid the keywords with the Google. Google will give you a rate per keyword and you work on that.
  • Google will automatically rank those keywords as per the visitors’ search and your website related to whatsoever will rank higher in the search results page.

Now the question is whether you can use SEO and PPC together. The answer is ‘yes’ honestly, because if you can afford it. If you are not working for your own project, or working for your clients’ projects then you should ask them whether they want to work both the things. In the time, SEO team as well as PPC team work together it creates a more cohesive search for sure for better search engine marketing campaign that can improve the outcomes of each specialty.

Best SEO Training Institute Train You On On-Page and On-Page SEO?


A professional SEO company in Kolkata or an experienced SEO training institute in Kolkata trains candidates in a way that they can get good training with hands-on experience. If it is an SEO company then it is an additional advantage for you. Only a professional SEO company as well as institute can give you hands on SEO training, because they know what is in need for industry, what is going on the SEO industry and what are the requirements. They can help you get good jobs after completing the training, as they have industry network as well.

Let us see what you get to learn in SEO i.e. On-Page and Off-Page SEO in an experienced as well as professional institute in Kolkata.

 

On-Page SEO

Generally, on-page SEO refers to all those techniques that help you know the technical parts of the search engine optimization. Let us see what technical parts of SEO you can learn in On-Page Optimization.

 

  • Meta title optimization
  • Meta tag and Meta description optimization
  • Links, alt text, alt tags, HTML, CSS validation and image optimization.
  • Moreover, all other minor and major parts that is technical in SEO and used for the purpose of On-Page Optimization.

 

Off-Page SEO

When you think or discuss about off-page SEO, if there is something you do not know about off-page SEO, only you have listen the name, then look at here what a professional SEO training institute in Kolkata can teach for off-page search engine optimization.

Off-page optimization is about all things. There are bunch of essential things come in off-page optimization. Let us have a look.

 

  • Social bookmarking
  • Directory submission
  • Article submission
  • Blog submission
  • Press Release submission

And, you need to submit all things mentioned above, like article, blog, PR, PDF and more you need to write viral content, so that your content can be linkable. Your visitors like to read your written content and like to come to your website to read the content repeatedly.

Apart from the above mentioned things or SEO work there are also other things that you get to learn from a professional SEO institute in Kolkata. SEO is not very simple thing. It is a part of digital marketing, including SMO, SEM, SMM and PPC. So, better you take training from a professional institute providing training with the help of industry-experienced faculties with outstanding study materials and surely placement assistance.

A Lucrative SEO Career Your Kickstart to Bright Future


Are you looking for an SEO job? Are you thinking how to get a job in SEO? If you answered YES then it is the right time to step it up and get started. Most of the fresher these days look for quick job and most of them think of a lucrative career, so they choose SEO as career. SEO can give you a bright future, as you know everything is going digital so the career in digital marketing, SEO, SMO, PPC and more has nice future. If you want to pursue for an SEO career or digital marketing then you need to learn the fundamentals of SEO, then only you will be able pursue for a great career.

SEO Training with Placement Assurance

The problem is that most of the students, fresher and even experienced people do not know where to take a SEO training in Kolkata, which institute can give them better training and more. There are hundreds of SEO training institutes in Kolkata you can found, but it is really a daunting task to find the best SEO institutes in Kolkata provides hands on SEO training with placement assurance after completing the course. These days, many  IT organizations in India and outside or the country look for experienced SEO professionals who can take care of the entire digital marketing activity, so you understand how the demand for SEO specialists are increasing day by day and the next job could be your job.

What You Need to Know About SEO Course

You might be thinking what should you learn and what should you see when you take admission in an SEO training in Kolkata? Yes, there are certain things that you need to see before enrolling for a SEO course, so better you consult with an SEO specialist or professional digital marketing training instate in Kolkata, like W3webschool, which helps you to know what should you see. Let us see the things you need to see, before enrolling an SEO course.

  • Search engine optimization – niche industry sites submission, local media and other sites submission, other techniques like keyword analysis, on page and off page optimization.
  • Social media optimization – facebook, PInterest, LinkedIn, Twitter, YouTube, Google+, Tumbler etc. optimization.
  • Website analysis through Google and Bing Analytics tools, tracking data, demographics and websites behaviors.
  • Development content for websites and social media and optimize the content.
  • Building links, cross linking, link baiting, link checking, validation and more about on pae and off page SEO.

Therefore, whether you want to be a professional and expert in SEO, you should know the basic techniques of web development. It not only helps you to clear the concept of SEO, but also helps you to apply the techniques freely. A professional SEO training institute in Kolkata, like W3webschool has taught hundreds of students till date and have successfully placed the candidates in small, medium and large IT organizations, who are working there as SEO specialist.

The Purpose of Custom SEO Training to Get Your Employees Onboard


seo-training-india

In the time people search for particular information online through search engines, they normally go about it by writing in what they are looking or seeking for. In order for your website to become available in the time visitors or people search for the information, the search engines need to recognize that the website has value so that searchers find your website. Importantly, it is one of the important reasons why the area of SEO exists – to assist and make sure that your website(s) are attracting to the search engines and visitors at the same time.

Custom SEO with Strong Training Module

In order to know the importance of Search Engine Optimization, it helps you to know how your website(s) fit into the entire picture. Here in this article we have discussed that SEO really need and why you as one or multiple websites owner need to care for Search Engine Optimization. To understand the necessity of SEO and how to apply it for better rank, SEO training in Kolkata can be your help. Prior to begin link building, content development and/or social promotion, your SEO training needs to be customized, because without a strong training module for SEO your training program will never be as successful as it should be. This is true for a beginner or an IT professional who want to pursue a new career in SEO, but if you are an owner of company then you need to invest in SEO training for each and everyone, as well as customize the training so that each department can see how it works.

SEO Training for Departments to Help Get Them Onboard

Here we have discussed three essential key points that you should see when you take SEO training or want to train people in your company to help get them onboard.

  • Sales – Do you know what does your sales department care about? Are they getting enough leads and generating sales? If yes then well, but if not then SEO is going to help your sale people. A study found that more than 60 percent customers come online and find products or services without thinking any website or company. So if you optimize your business website and can boost the site rank in all major search engines then the chances are higher for your company to the visitors.
  • CSuite – Like other important marketing program, whether you do not get a solid purchase in from the higher ups then the opportunities are your SEO program would not get very far. But too sometimes the C-Suite Google’s is a popular search term think your organization should be ranking good and whether they do not find your website at the top of the rank then your SEO techniques are not working.
  • Customer Service – An effective SEO program can lead to better and healthy customer service. Hope you have already heard that a major part of SEO is simply about handling your brands, products and services online, and modifying the customer experience. If you training from a good professional SEO training in Kolkata you can understand the use and benefits of SEO as a whole, not only for technical perspective but also for business.

Whether you have been fighting with more and more web traffic, but not getting enough for your business website, it might because you have not totally employed SEO to the best of your capabilities. The main motto of doing SEO is to increase the website’s usability so that you can get visitors in the form of search engines.