Advanced Technical SEO Training and Certification for a Bright Career


The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.

 

The Perspective of SEO is Changing

 

But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.

 

So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:

 

  • Internet Marketing course with basic SEO
  • WordPress training course applying SEO techniques
  • Drupal training course apply SEO techniques
  • Magento training course applying SEO techniques
  • Professional web design course with SEO
  • SEO and SMO course in one
  • Complete Digital Marketing course
  • Affiliate marketing course

 

These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.

 

Few things that You need to Learn in Advanced Technical SEO course

 

There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.

 

  • Analyzing the fast loading of websites
  • Why responsive website design and the relationship with SEO
  • Rewriting URL with HTACCESS and other
  • Shortening the URL before submitting the social media
  • Redirection of URL properly
  • Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
  • Difference between canonicalization and cannibalization
  • REL Canonical Tag and how to utilize it
  • 404 page creation and broken links finding
  • Creation of custom page
  • 301 and 302 error and why is important
  • xml and HTML sitemap creation and submission
  • RSS creation and submission
  • txt file creation and importance
  • Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes

 

There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.

Importance of SEO Training for Corporate People or Small Business Owners



SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.

  • Learning from a Professional and& Experienced industry SEO Professionals.
  • Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
  • Authentic advanced ethical white-hat SEO training.
  • Customized SEO and SMO course content in accordance with small business requirements.
  • Learning from fundamental SEO to step-by-step advanced procedures.
  • Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
  • SEO, SMO, SEM, SMM all are included in one course.
  • SEO for professional, corporate and especially for small business owners.

This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.

SEO for Both Tech and Non-Tech Background People

SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.

Let us see who can attend this corporate or small business SEO course.

  • Small business organizations owner as well as entrepreneurs.
  • Internet companies or startup ecommerce companies.
  • Consultant in Web Technology.
  • People who are Internet geeks.
  • Professionals working in Business Development domain.
  • Managers who are working in Customer Relationship.

If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.


Originally published at www.w3webschool.com on January 30, 2017.

Do You Believe Search Engine Optimization & PPC Can Work Together

seo training

When you talk about organic search engine optimization we generally talk about SEO that is white hat that can be optimized maintain the normal SEO rules not with the help of pay per click or paid advertisement. But do you really believe that search engine optimization and pay per click that is often called PPC in short can work together? This is no doubt an important question that has been asked sever times and we W3 Web School was fortunate enough to answer this question to our new comers and experienced candidates who are in this field for a long time. You can search internet you will come to know with various answers regarding these two things, but only a professional and experienced SEO training institute in Kolkata can answer you who SEO and PPC work together.

Importance of SEO and PPC

While SEO and PPC are two most powerful thing’s for sure, but are different marketing functions. They can be work together or not depend on time. If you know that SEO is not a rule or thumb. It is nothing but a bunch of techniques that are tried and tested. Google especially has its own rule set of SEO, but honestly speaking they are not all, but a few that only can guide you how to do it, the results will be see how you work and the way you work only.

On the other hand Google has its own PPC rule and a huge fundamentals. If you have gone through Google’s certification then you must know. If you have not then you can search typing the keyword Google’s certification about PPC and all you will come to know about that, and in spite of all if you do not know how to apply them all, then you can get in touch with a professional and highly experienced SEO training institute in Kolkata for more help regarding SEO and PPC. One more thing we would like to say you over here is that there are thousands of professional growing these days, pursuing their career in a new dimension by the side of SEO and that is PPC for sure.

Advantages of Running PPC and SEO Together

Let us drive deep how SEO and PPC work together and how you can apply these two different things to get the better results of your website or your clients’ websites giving them the higher rank in search engines.

  • If you work only on organic SEO you will have to wait for few months to come up in Google. If you are SEO then you must know it is not a single day job. It takes time. So you need to wait for a while.
  • Organic SEO is free of cost but if you hire a company or a SEO training institute in Kolkata which deals in SEO projects they can tell you what to do or not and most probably the cost of the SEO. Though the cost of the SEO varies from project to project, depending on time and website’s page volume.
  • The factor of keyword. When you do organic SEO only the important thing is to focus on keyword. This is the main weapon you will work on and they way you use the keywords with other on-page and off-page optimization the better will be the search results.
  • Whereas, PPC is something better, quicker and easier. You do not need to work on keyword or other optimization things. You just bid the keywords with the Google. Google will give you a rate per keyword and you work on that.
  • Google will automatically rank those keywords as per the visitors’ search and your website related to whatsoever will rank higher in the search results page.

Now the question is whether you can use SEO and PPC together. The answer is ‘yes’ honestly, because if you can afford it. If you are not working for your own project, or working for your clients’ projects then you should ask them whether they want to work both the things. In the time, SEO team as well as PPC team work together it creates a more cohesive search for sure for better search engine marketing campaign that can improve the outcomes of each specialty.

Best SEO Training Institute Train You On On-Page and On-Page SEO?


A professional SEO company in Kolkata or an experienced SEO training institute in Kolkata trains candidates in a way that they can get good training with hands-on experience. If it is an SEO company then it is an additional advantage for you. Only a professional SEO company as well as institute can give you hands on SEO training, because they know what is in need for industry, what is going on the SEO industry and what are the requirements. They can help you get good jobs after completing the training, as they have industry network as well.

Let us see what you get to learn in SEO i.e. On-Page and Off-Page SEO in an experienced as well as professional institute in Kolkata.

 

On-Page SEO

Generally, on-page SEO refers to all those techniques that help you know the technical parts of the search engine optimization. Let us see what technical parts of SEO you can learn in On-Page Optimization.

 

  • Meta title optimization
  • Meta tag and Meta description optimization
  • Links, alt text, alt tags, HTML, CSS validation and image optimization.
  • Moreover, all other minor and major parts that is technical in SEO and used for the purpose of On-Page Optimization.

 

Off-Page SEO

When you think or discuss about off-page SEO, if there is something you do not know about off-page SEO, only you have listen the name, then look at here what a professional SEO training institute in Kolkata can teach for off-page search engine optimization.

Off-page optimization is about all things. There are bunch of essential things come in off-page optimization. Let us have a look.

 

  • Social bookmarking
  • Directory submission
  • Article submission
  • Blog submission
  • Press Release submission

And, you need to submit all things mentioned above, like article, blog, PR, PDF and more you need to write viral content, so that your content can be linkable. Your visitors like to read your written content and like to come to your website to read the content repeatedly.

Apart from the above mentioned things or SEO work there are also other things that you get to learn from a professional SEO institute in Kolkata. SEO is not very simple thing. It is a part of digital marketing, including SMO, SEM, SMM and PPC. So, better you take training from a professional institute providing training with the help of industry-experienced faculties with outstanding study materials and surely placement assistance.

How to Select An Professional SEO Training Institute in Kolkata


SEO training or training in Search Engine Optimization is one of the most important for today’s online business. Are you thinking to pursue for a career in search engine optimization? If you have answered ‘yes’ then professional SEO training institute in Kolkata can be your destination. SEO is something that you certainly cannot deny which is one of the most essential things and day by day becoming the forefront of online marketing. Many advantages can bring to anyone, who now planning to take venture in this highly competitive world of online marketing. If you can optimize your website in website successfully in search engines then you can build a successful online business.

How SEO and SEO Training Helps You Grow Your Business Online

If you are one of persons who is longing to earn online or want to start your online business, or want to pursue for a career in online marketing then SEO training can give you an age. You should take part in an SEO training institute in Kolkata. A professional and experienced SEO company can train you from the basics to advanced things on SEO and help you to know how to market and promote your business online. These things help you to market as well as learn the tricks and techniques of SEO.

  • Here we have described few steps that you can get to find the best professional and experienced SEO training institute in Kolkata:
  • Find a SEO course that trains or teaches by industry experienced faculties or professional in this field, who are expert in SEO.
  • Know their SEO course structure and if it designed for fresher and experienced.
  • Find the affordable course in Kolkata and see if the installment facility available.
  • See the course structure, on-page and off-page SEO and whether they are training for SMO.

To increase the skills in SEO you should get hands on SEO training and that only a professional institute in Kolkata can give you with live projects. This will help you increase the efficiency on online marketing and the pros and cons of internet marketing as well. Most of the SEO training institute in Kolkata offer online and offline mode of training for candidates, so see if you are available for these trainings and get the complete courseware in digital format. A professional training offers the following benefits mentioned below:

  • Learning or training in small batches
  • Provides knowledge with the help of latest online marketing tools
  • Learning with hands on experience with the help of live SEO projects
  • Training through online and offline mode with weekend classes
  • Professional advice provided by industry-experienced people
  • Placement assistance after completing the training
  • Doubt clearing classes also available

Last, but certainly not the least, if you want to be a full time SEO professional then you need hands on training from a trusted and highly experienced professional SEO training in Kolkata, and W3 Web School is one of the leading in this filed that can help you fulfill your dream to become a SEO professional.

The Purpose of Custom SEO Training to Get Your Employees Onboard


seo-training-india

In the time people search for particular information online through search engines, they normally go about it by writing in what they are looking or seeking for. In order for your website to become available in the time visitors or people search for the information, the search engines need to recognize that the website has value so that searchers find your website. Importantly, it is one of the important reasons why the area of SEO exists – to assist and make sure that your website(s) are attracting to the search engines and visitors at the same time.

Custom SEO with Strong Training Module

In order to know the importance of Search Engine Optimization, it helps you to know how your website(s) fit into the entire picture. Here in this article we have discussed that SEO really need and why you as one or multiple websites owner need to care for Search Engine Optimization. To understand the necessity of SEO and how to apply it for better rank, SEO training in Kolkata can be your help. Prior to begin link building, content development and/or social promotion, your SEO training needs to be customized, because without a strong training module for SEO your training program will never be as successful as it should be. This is true for a beginner or an IT professional who want to pursue a new career in SEO, but if you are an owner of company then you need to invest in SEO training for each and everyone, as well as customize the training so that each department can see how it works.

SEO Training for Departments to Help Get Them Onboard

Here we have discussed three essential key points that you should see when you take SEO training or want to train people in your company to help get them onboard.

  • Sales – Do you know what does your sales department care about? Are they getting enough leads and generating sales? If yes then well, but if not then SEO is going to help your sale people. A study found that more than 60 percent customers come online and find products or services without thinking any website or company. So if you optimize your business website and can boost the site rank in all major search engines then the chances are higher for your company to the visitors.
  • CSuite – Like other important marketing program, whether you do not get a solid purchase in from the higher ups then the opportunities are your SEO program would not get very far. But too sometimes the C-Suite Google’s is a popular search term think your organization should be ranking good and whether they do not find your website at the top of the rank then your SEO techniques are not working.
  • Customer Service – An effective SEO program can lead to better and healthy customer service. Hope you have already heard that a major part of SEO is simply about handling your brands, products and services online, and modifying the customer experience. If you training from a good professional SEO training in Kolkata you can understand the use and benefits of SEO as a whole, not only for technical perspective but also for business.

Whether you have been fighting with more and more web traffic, but not getting enough for your business website, it might because you have not totally employed SEO to the best of your capabilities. The main motto of doing SEO is to increase the website’s usability so that you can get visitors in the form of search engines.

The Ultimate Reasons Why You Should Know Search Engine Optimization


seo training india

Gone are those days in the time marketing was completely one of the major off-line phenomenon, but these days with the high augmentation of the major search engines as well as social media websites the concept of marketing started to changes and a new way begun i.e. digital marketing, one of the most effective and efficient ways came into existence. In digital marketing SEO that is Search Engine Optimization plays a major role boosting a website in search engines, helps websites visibility and promote online business. As an outcome, businesses as well as young professionals were highly influenced by these SEO techniques.

Important Reasons to Take Professional SEO Training

It is SEO, SMO and SEM, a complete digital marketing that so many young and experienced entrepreneurs could establish their business and career in a short span of time. Hope you have heard about Search Engine Optimization, and you have already convinced the techniques and works of SEO very well for different types of online businesses. Now you like to get some skills in SEO from a professional SEO training. What you possibly wonder is why SEO is so powerful. So we have decided to tell you not one, not four, not ten but more than twenty five important reasons to go for professional SEO training in Kolkata.

  • Search Engine Optimization is not only a cost but an investment. These days SEO can be the spotlight of your sales rock star.
  • Search Engine Optimization is one of the crucial parts of marketing mix. SEO influences the analysis or buying cycle. The pricing of SEO is variable.
  • SEO was not at all costly. SEO is not icing on your tasty cake, but it is an essential ingredient. SEO today is more than just Search Engine Optimization friendly content management system.
  • SEO can easily multiply your business influence. SEO helps you leverage the social sharing and keeps you missing from free advertising.
  • SEO will help your new and existing visitors find websites. SEO can help you drive offline sales. SEO helps to attract visitors with high-conversional potential.
  • Today SEO becomes the heart of every business. SEO creates trust and credibility and also makes you ubiquitous. SEO helps you building brand among the customers.
  • SEO is one of the important long term strategies. SEO can be your measurable marketing tools, so your SEO specialist can be your secret weapon.

Last, but certainly not the least that you need to keep one important thing in mind that handling a musical instrument does not mean you can start playing great music, but if you learn how to play it then you can do it and then you need to learn it from a professional SEO training in Kolkata which can help you to know the pros and cons of Search Engine Optimization, so that you can apply it better, or you can hire a professional SEO company who can help you achieve your goals and to become a successful entrepreneur of online business.