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It is easy to say that SEO stands for search engine optimization, but not that easy to optimize a website or blog to boost its traffic and improve its rank. It needs patience, skills, understanding of SEO and tenacity of pushing a site bit by bit to the top of the search rankings. These days, SEO does not discuss in a narrow view. It is all about marketing and promoting a website rather than just traditional SEO ranking or boosting a website or blog to get traffic and traffic.
We have probably discussed many things about SEO and SMO. Today we will discuss about the fundamental of SEO for website promotion and SEO for managers and senior executives. Let us get started how a first forward SEO training Kolkata
How SEO helps Managers and Sr. Exes.
If you are a senior executive in a marketing company or having couple of years of experience in sales and marketing, if it is channel marketing or direct marketing, now want to sift your career in digital marketing or the person you are who is looking for a course that add on your marketing career, then digital marketing, SEO, SMO, SEM etc. are some of the best courses for you. SEO training Kolkata is there to help you to choose the best course as per you need of career and future. One question certain comes in mind – how SEO helps managers and senior executives who are in hardcore sales and or marketing rather than digital marketing? The answer is here.
SEO not only for SEO people or for SMO people but SEO is for all. SEO can help any professional, just you need to have a website or blog, which is easy to have and have today for almost all small, medium and large companies in the world. If you know SEO, you will certainly have advantage to understand the hardcore marketing and digital marketing at the same time. You must know, today’s world is transformed rapidly from traditional marketing to digital marketing, so the concept remains same, but the way marketers promote their products is different. SEO certainly helps them a lot.
Moreover, SEO training Kolkata provides excellent course, fantastic tutor as well as support to take away your handbook. A refresh on prior knowledge as well as skills with true insight into the future of search engine optimization, where we should focus in attending for the purpose of successful SEO or content strategy. SEO generally classified into two main categories.
- On-page search engine optimization
- Off-page search engine optimization
Though, SMO i.e. social media optimization or social media marketing is involved in SEO but have other identity in digital marketing. As a senior manager or senior executives in sales or marketing or both, you need to learn both of them for better understanding as well.
How SEO will help managers?
SEO will help mangers understand the digital things, the Iot i.e. Internet of things and the application things to do the best in marketing as well as sales. You can implement the traditional marketing strategy with your latest digital skills to get the maximum benefits and better return on investment.
The more websites and bogs will come to see the more you will be on demand of SEO specialists. However, the SEO rank, which is often called SERP or search engine result pages. The SEO ranking affects a massive on the online market. In the time it fails to bridge the gap between SERP and High rank, it fails getting recognition amongst the target customers. The outcome is in loss of the business of the organization. If you want to ensure a profitable business in these days, then Internet is a thing that can help you a lot.
Internet is a thing or a medium that can make your practical understanding with the world that obtains to the top range search engine optimization rank, but here you need to learn the basics of SEO from basic to advanced level, there you need to have advanced SEO training in Kolkata. Let us see the advanced SEO training provided by SEO training institute in Kolkata.
Basic Course on SEO – On Page and Off Page
- Internet and Search Engine Basics
- Internet or Online Marketing
- Importance and Benefits of Online Marketing
- Types of Internet Marketing
- Importance of SEO and Search Engine Architecture
- SEO – an art or science
- Understanding Search Engines and its works
- Understanding SERP
- Understanding Guest Blogging, Link building directory submission and social bookmarking
- Understanding Social media, Facebook, Twitter, Instagram, LinkedIn etc
Advanced SEO – On Page and Off Page
- Using Search Operators
- Google and Bing Search Engine Architecture
- Google and Bing Algorithm Updates
- Technology used in page rank
- Google Webmaster and Analytics tools
- Introduction to keyword planning and analysis
- Keyword analysis using Google Keyword Planer, Moz and so on
- Types of keywords, link bait, inter linking, content optimization, content checking, title, meta tag, meta description creating and writing
- Keyword competition analysis
- Guest blogging, blog commenting, article submission, blog submission, PR submission, Q and A submission, Infographic submission, PDF submission
- HTML basic for SEO
- Online optimization basic and its implementation
- Domain selecting, domain rank checking, PR checking, URL optimization
- Coding basic
- Filename optimization
- RSS feed optimization and submission
- HTML and XML sitemap creation and submission
- SEO friendly content writing
- Canonical or 404 implementation
- txt file creation and application
- Home page optimization
- Anchor text optimization
- Image Optimization
- Classified, forum and video submission and optimization
- And much, much more including the live project work
Why Should Take Advanced SEO Training and who are eligible
Generally fresher and experienced of all people from all domains are eligible to enroll for advanced SEO training in Kolkata. Who want to pursue for a long-term career in SEO domain and want to establish a great career in SEO would be benefitted doing this advanced course in search engine optimization. One thing should keep in mind that all candidates should know the basic Internet.
The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.
The Perspective of SEO is Changing
But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.
So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:
- Internet Marketing course with basic SEO
- WordPress training course applying SEO techniques
- Drupal training course apply SEO techniques
- Magento training course applying SEO techniques
- Professional web design course with SEO
- SEO and SMO course in one
- Complete Digital Marketing course
- Affiliate marketing course
These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.
Few things that You need to Learn in Advanced Technical SEO course
There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.
- Analyzing the fast loading of websites
- Why responsive website design and the relationship with SEO
- Rewriting URL with HTACCESS and other
- Shortening the URL before submitting the social media
- Redirection of URL properly
- Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
- Difference between canonicalization and cannibalization
- REL Canonical Tag and how to utilize it
- 404 page creation and broken links finding
- Creation of custom page
- 301 and 302 error and why is important
- xml and HTML sitemap creation and submission
- RSS creation and submission
- txt file creation and importance
- Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes
There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.
SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.
- Learning from a Professional and& Experienced industry SEO Professionals.
- Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
- Authentic advanced ethical white-hat SEO training.
- Customized SEO and SMO course content in accordance with small business requirements.
- Learning from fundamental SEO to step-by-step advanced procedures.
- Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
- SEO, SMO, SEM, SMM all are included in one course.
- SEO for professional, corporate and especially for small business owners.
This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.
SEO for Both Tech and Non-Tech Background People
SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.
Let us see who can attend this corporate or small business SEO course.
- Small business organizations owner as well as entrepreneurs.
- Internet companies or startup ecommerce companies.
- Consultant in Web Technology.
- People who are Internet geeks.
- Professionals working in Business Development domain.
- Managers who are working in Customer Relationship.
If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.
Originally published at www.w3webschool.com on January 30, 2017.