Are Small Businesses Use Social Media for Business Promotion?


Many small business organizations say they do not use social media like facebook, twitter, Instagram, LinkedIn etc. to market their products and/or services, the studies have been conducted by Mantra. The report was especially based on the collected data or information by way of online survey that has been conducted in the month of October, 2016 of 1500 owners of small business organizations. The organizations are of different industries, from retail to marketing, product distribution to online selling like ecommerce, from engineering to pharmacy and more. Just over the 3/4 i.e. near 75 percent of the small business organization owners did the survey and said that they did not use social media to promote their products and/or services.

  • Do you Use Social Media to Promote Your Small Business, the rough figure says 75 percent do not use and only 25 percent do use social media to promote their business, sometimes promoting their products and or services.

Real World Marketing for Small and Medium Business

The above given data has shown that there is a huge scope of social media marketing not only for small or medium businesses but also for large business at the same time. To keep in mind fresher, experienced in IT and from other fields and sometimes managers or small and medium organizations are coming to learn digital marketing these days. Remembering the fact, many digital marketing training institutes in Kolkata are taking part in this digital journey, along with web design and development.

If you are using social media or thinking to boost your business, products and or services though different digital marketing channels, but if you do not know how to use it for best possible results you can get in touch with a reliable and experienced digital marketing training in Kolkata, which provides training as well as digital marketing services for small and medium businesses.

The Benefits of Using Social Media for Business

As the market grows promotion by way of digital marketing channels grow. Social media offers several benefits to small and medium businesses regardless of its size and type. Social media in digital marketing allows the companies to reach out to their prospective customers as well as gain the attention of more and more people, especially the potential customers, retain the existing customers at the same time. A recent industry report on social media has shown that social media or social media marketing enables businesses to get huge exposure, traffic and gain the deep marketing insights.

Social Media in Digital Marketing Can Be Your Best Lead Generation Tool

With the increasing popularity of digital marketing and social media marketing, the greater number of businesses, especially small and medium business of all types and sizes are investing how digital marketing can help them promote their products and/or services to providing information to their potential as well as existing customers. Facebook, Twitter, LinkedIn, Instagram, Tumblr, YouTube are some of the best and effective social media for business use. While the business debate if social media will improve your business bottom lines, the advantages are:

  • Affordable
  • Large Audience
  • Instant
  • Interact
  • Loyalty
  • Traffic

Are you in the league of digital marketing and social media marketing? Do you need training to understand the role and benefits of using social media for business? If your answer is ‘yes’ then get in touch with an experienced digital marketing training and digital marketing service provider in Kolkata.

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