Career in Digital Marketing 2019


If you want to create a good career in the current phase, then you can be successful by getting knowledge in the field of digital marketing. To move forward in this field, first, you have to develop your interest in technology.

Today our world is gradually getting digitized, but with a very small step. Most texts and Vedas were taken by our ancestors are being digitized today. Speeches of top leaders given in Parliament and Constituent Assembly are also digitized. We can capture all the information with just one click and mouse jerk.

Obviously, there is a lot of hard work behind this work. They are working day and night to do these things. In this digital era, you too can find your career. At the same time, we can tell you that it can also give you a very good package. Everyday mobile apps and websites give at least this same message. Here we are introducing you to various job profiles.

  1. SEO (Search Engine Optimization) marketing
  2. Social Media Marketing
  3. Pay per click advertising
  4. Mobile Marketing
  5. Email marketing specialist
  6. Designer
  7. Data Analyst/Web analytics
  8. Content Writer
  9. Consumer relation management
  10. Affiliate Marketing.

As all the above job profiles can be seen. These job profiles are the digital age. If you understand basic work and also know how to market your work then this career is for you.

The best part of this sequence and digital marketing is that it is an emerging business. No one can claim such that he knows everything. You can go ahead by looking at your interests and earn big money. It has to keep updating itself regularly.

Benefits Of Digital Marketing

The field of digital marketing is not limited to any one job and there are many opportunities in it. This selection should be done by keeping the candidate in line with his qualification. Given the growing impact of digital marketing, it can say that its demand is very high and this large difference in demand-supply will definitely affect their pay.

How To Start Digital Marketing Begins

Read the blog in digital marketing.

Attend the city’s Digital Marketing Program, Workshop.

Participate in Digital Marketing and New Media Conferences

Start writing your own blog.

Learn Digital Marketing in Institute.

Work Profile in Digital Marketing

Today, a digital marketing specialist in bigger companies is of great importance. These are important members of the digital marketing team. It is the responsibility of preparing and maintaining digital marketing materials. They make their branding by creating web banner ads, emails and websites for the company. Prepare marketing campaigns for internet and digital technologies, which are delivered to people through mobile phones and social media.

Digital Marketing Job Profile

The scope of digital marketing is huge. Here you can find jobs in these positions: Digital Marketing Manager, Content Marketing Manager, Social Media Marketing Specialist, Web Designer, App Developer, Content Writer, Search Engineer Marketer, Inbound Marketing Manager, SEO Executive, Conversion Rate Optimizer etc.

Qualification

It is necessary to have a graduate to work in this field. Students who are graduating in Marketing, Communication or Graphic Design, they can make a career in digital marketing.

Salary

There is no limit on salary in digital marketing. As soon as training and experience get, the income goes up. In the period of training, there can be income between 15 thousand and 40 thousand rupees. After some years you can also start your own office.

Disclaimer,

So hope you understand what is Digital Marketing and why is important for career.if you are interested to learn digital marketing course in Kolkata w3webschool premium digital marketing institute in Kolkata city of joy.call us for demo class before admission.

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Top Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

http://www.example.com
example.com/
http://www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

  1. White Hat SEO
  2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

If you want to become Digital Marketing Experts w3webschool Kolkata most trusted and low-cost Digital Marketing Training center in Kolkata feel fee call us for demo class before admission.

Best Digital Marketing Course in India


If you want to start your career in Digital Marketing then W3webschool is the best institute in Kolkata, India. W3webschool is a full-Service Digital Marketing agency. Also, it is an Institute for Professional Courses such as Digital Marketing, Web Designing & Development. They have a team driven by the passion towards the Digital Media and Marketing. We have trained over 500+ of students by providing sessions in Online and offline training. We are very proud of the “W3Web Schoollearning experience” with a 98% pass rate on all courses. In our organization, each student learns using their own thirst of knowledge with diverse teacher support and guidance. All of W3Web School classes are 100% guaranteed; our students receive post-training telephone support through Communicative software (like Skype) at no cost for lifetime. Our student intelligence and work knowledge is our plus point for the growth of our organization and expansion of its name.

If you are still a job hunter or want to improve your skills then join W3webschool. We are the best Digital Marketing Institute in Kolkata. W3webschool offers Digital marketing training in Kolkata and Online Digital Marketing Course In India. Learn different digital marketing modules and expertise to enhance your marketing skills. At Kolkata we are providing the best opportunity to students, marketing professionals to take this course and be successful in boosting their career.

Quality: Unlike other competitors who seem to focus on quantity of students rather than teaching quality, W3webschool offer the right IT courses you actually need rather than an inflated list of courses, many of which you will never use so be careful a little knowledge is a dangerous thing.

IT Specialists: We concentrate solely on PHP TrainingWord press TrainingSEO TrainingWeb Design Training, and Digital Marketing Training courses. We are a team of IT courseware specialists.

 

17 modules of Digital Marketing. Here is the list of Modules:

  • Digital Marketing Overview
  • Website Planning & Creation
  • Email Marketing
  • Lead Generation For Business
  • PPC Advertising & Google Ad words
  • Google Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Online Display Advertising
  • E-Commerce Marketing
  • Mobile Web Marketing
  • Content Marketing,
  • Online Reputation Management
  • Creating Marketing Strategy/Doubt Sessions
  • Affiliate Marketing
  • AdSense & Blogging
  • How To Grab Freelancing Projects?

 

W3webschool  Providing high-quality training at affordable fees is our core value. We offer classroom and Online on niche technologies which are in high demand. All our trainers are IT professionals with rich experience. We work with our students in developing the right skills they need to build their career in the present competitive environment. We have flexible batch times to suit the timings of graduating students and working professionals. “Digital Marketing Courses in Kolkata” at W3webschool is perfect for you.

Make a Lucrative Career by Learning latest Digital Marketing Trends


Are you looking forward to making a good career in marketing? Or want to promote your business online by zero down your expenses? Or are you a retired person or a working professional looking forward to making a decent income online? Then you all have landed here in the very right place.  Well, you all must be aware of this fact that we are now living in the age of digitalization where everything in our life we are doing it online. So the internet has been part of our daily life, and thus digital marketing is the latest upcoming marketing and business trend nowadays, and even our central government is encouraging digitalization in the country.

So for making a good career here, you need to learn all the latest digital marketing trends all practically, and for that, a reliable and the most reliable SEO training course can help you. Well, precisely here comes W3webschool your one-stop destination for learning digital marketing from all leading industry professionals where you are taught all the latest trends from the industry as a leading digital marketing training institute in Kolkata. Therefore, let us have a look what are the most recent digital marketing trends in this year 2018 that is going to dominate the SEO Industry in coming days.

 

Latest Digital Marketing 2018 Trends That You Will Learn Here

  • Video Marketing – Videos are the latest and one of the foremost important online marketing trend that is going to rule the web world for coming years. It is because videos always create three times better attention in the minds of your target audience regarding your services or products that you intend to promote or sell. So creating stunning looking and professional, eye-catching videos can often fetch you maximum leads and traffic to your blog. Whiteboard animation business videos are the latest trend going on right now in Video marketing. At W3webschool you will learn various methods of creating such appealing videos and then a way to rank those videos on top of Google SERPs for better lead and traffic generation for your business.
  • Mobile Marketing – Well, as per the recent study various web marketing research firms, today 70% of web traffic globally used to comes from Smartphones and tablets. So, for this reason, Google has been focusing more on its mobile search volume, and thus for that, it has been a mandatory ranking factor to have your site fully mobile responsive for getting ranked in Google.  Now the latest inclusion in this regard is the mobile-first indexing, the latest algorithm update from Google.  Well, here, Google will be indexing all mobile optimized website first. Here, micro-moments will be driven by mobile and mobile-first websites will be pivotal in offering instant information to viewers in Google SERP.
  • Voice Search Optimization – Well, the year 2018 will be going to be the year for voice search rather than traditional text search. Research shows after surveying people from the US that people feel more comfortable in speaking the search term to Google rather typing the hell of that term. And so Google is giving more focuses on voice search from this year where audio podcasting content will get more relevant to Google SERPs. So being a content writer/SEO professional one need to use more common terms in your website content that most people speak during conversation rather using any high-quality English vocabulary that hardly any common man can digest.
  • 2018 To be The Year for Instagram– Among all social media marketing sites, Instagram has emerged as the fast-growing social marketing platform in across the web community. Being a mobile application itself Instagram has been getting maximum mobile traffic with having 500 million daily and 800 million monthly active users. So all these have made Instagram be the hottest place for web marketers across the country to promote their services and products. Here, you can only upload Videos and pictures on Instagram by putting Meta descriptions for each photo and video you upload on Instagram.
  • Facebook Messenger Marketing – Well, another latest inclusion in this regard is Facebook Messenger Marketing. As per a most recent study, it has been shown that Facebook messenger is going to get three times better response rate than emails. And so Facebook messenger has gained such massive popularity among the web crazy audiences. As one of the premier digital marketing training academy in Kolkata, we will be teaching all these steps to our students in our course.

Why Choose W3webschool as Your Digital Marketing Trainer

  • You get all industry endorsed curriculum at w3webschool trained by all veteran industry professionals
  • We have state of the art lab facility for students with a fast broadband connection
  • We offer one to one machine to each of our students for better understanding of the subject
  • We have the best faculty team all are working professionals in the field of digital marketing with having good industry experience
  • Students are given detailed study notes and materials for lifetime access so that one can never forget what they are learning today
  • Well, the best thing that used to differentiate us from the competition is that unlike other academies we give our students opportunity to work on our live projects what we are doing it for our clients
  • Since all students are not equal, so we offer a doubt clearing session to all our students on each subject of digital marketing with a flexible learning opportunity
  • And last nor the least our placement cell take care of placing our students in different companies who are always looking for candidates

So there you have it, if you want to know more regarding our course then you are welcome to visit our website https://www.w3webschool.com/digital-marketing-training/ or simply visit any of our campuses for direct interaction.

What Is Digital Marketing and How to Become a Digital Marketing Expert ?


Nowadays everything is gradually increasing the world of digital marketing, marketing is a very important theme today, the way we use offline advertising by promoting pamphlets, posters, banners, and so on. Digital marketing is also done The main purpose of digital marketing is to reach more and more people, but with digital marketing, you can reach the global market at a lower cost. Because we have all this on the internet that caters to everyone’s online needs.

What Is Digital Marketing?

In the simple words, marketing on search engines, websites, blogs, social media, email, and TV media is called digital marketing, a way to access your product online through online internet, in which you can find mobile and Digital equipment such as computers can promote your product or brand all over the world Digital marketing is the part of internet marketing from which you can get the most from the internet world. With the boost from faster business marketing, This is what we call digital marketing or online internet marketing.

Types of Digital Marketing?

Today, the use of online digital marketing in the e-commerce business trend is increasing. Your marketing expansion is growing very quickly in online digital marketing in digital marketing, whether it’s nationally or internationally if you start your business in Digital Marketing. So, the following marketing names are very important for boosting your business.

  • Social Media Marketing- Social media marketing refers to the process of getting traffic or attention through social media sites. Social media is a catch-all word for the site itself, which can provide fundamental social functions. For example, Twitter and Facebook is a social site designed to allow people to share small messages or “update” with others.
  • Content Marketing-A type of marketing that involves creating and sharing online content (such as video, blogs, and social media posts) that does not explicitly promote a brand, but its purpose is to encourage interest in its products or services.
  • Display Advertising – In this type of advertising, we make 10-20 seconds of video, gif image, banner ads, and we highlight our product.
  • Search Engine Marketing (SEM) – Search Engine Marketing is a type of internet marketing that allows websites to increase the visitor through advertisements via search engine results, SERP.
  • Affiliate Marketing- A marketing system by which an online retailer pays the commissions on the external website for traffic or sales generated from your referrals.
  • Email Marketing- Email marketing is a very user-friendly and cost-effective marketing form. It is used extensively throughout the world, allowing the business to come in contact with and directly to their customers. A quality email campaign can generate sales and brand awareness quickly, in simple words, email marketing is a very clear form of marketing and is cost effective if done correctly.
  • Mobile Marketing- Mobile marketing is a trending marketing technique that marketers are adopting as a future marketing weapon for their products or services. All those marketing activities that create a bridge between an advertiser and consumer through mobile devices such as smartphones, tablets, PDAs, and connections, are considered as mobile marketing techniques. Currently, more and more people are now using mobile because of the trend of mobile marketing as an SEO strategy.
  • Video Marketing – Video Marketing is a new type of internet marketing and advertising in which businesses create short videos about 2-5 minutes of specific topics using content from articles and other text sources. Videos are then uploaded and distributed on various video sharing sites like Youtube, Vimeo etc.

W3webschool  teach Job oriented  Advanced Digital Marketing training in Kolkataalso Online Digital Marketing training in India with 99% practical class So what are you waiting for? Get started becoming a digital marketing expert today. Now.

What is the future scope of the digital marketing industry 2018?


It has been a long way since the practice of digital marketing began in the 1990s. This is 2018; Digital marketing has made a lot of impact in the field of marketing and advertising. The reason behind this huge impact is cost efficiency, immediate response, flexibility, accessibility and so on.

There is a huge range of digital marketing in India and around the world. Traditional and print media has declined as Internet media is more financially knowledgeable with a more comprehensive gathering of people. Apart from this, business owners can now concentrate on collectively gathering people, which was not easy in the traditional media.

Digital Marketing provides the most powerful techniques for selling during the traditional methods of marketing, failing. This is the reason that the areas of digital marketing are increasing and there is a bright future ahead.
Digital Marketing is a wider scope in coming years, still, it has dominate field.

AS far as a job is a concern, it is the evergreen field. As now many companies move their strategies to digital marketing.

There are two-way scopes.
Job Point of view
Business point of view

Computerized Marketing Trend in India
In late reports, it has been said that digital marketing has been done to achieve an estimated US $ 185.4 billion US $ 2017. This will be a 29% proportion of the entire advertising market.

What are the Career openings?

SEO Specialist:  SEO or Motor Improvement Search is a method to increase your site, indicated by web index rules. Organizing the website is the basis of advanced promotion and is the most extreme number of SEO employers around the world. A site cannot perform well without the necessary web optimization system usage

Social Media Expert:  Any business today can run without online networking, to create a decent picture on the Internet, it is essential for a solid proximity through web-based networking media channels, for example, Facebook, Twitter, LinkedIn and so on.

SEM Or PPC Expert:  PPC or pay-per-click is an attractive model, Yahoo, Bing, Google and many other web goliaths will use this model to showcase your commercial at the best or expand your scope on the Internet.

Digital Marketing Manager: The highest demand situation To become a digital marketing manager, you must have complete digital marketing information. And many more.

We w3webschool offer Digital marketing training in Kolkata also online digital marketing training in India with 100% job assistance and 99% practical class in short time if you are thinking about career and want to take training in digital marketing we are here for help you call us for the demo class.

How to Make Money Online with Digital Marketing


Want to learn best techniques to make money with internet marketing?  – Then this article is the best fit for you, as it incorporates top-rated techniques to make money online. There are many independent opportunities in digital marketing in India, based on their skills and experience, a digital marketer can easily earn 15,000 – 2,50,000 per month. You can easily get freelance digital marketing projects from freelancing websites such as freelance.com, odesk, fiver etc.if you want to make a career in Digital Marketing we are here w3webschool help you make a career in Digital Marketing.

Freelancing for Online Money Earning

In addition to freelancing, you can get involved in digital marketing jobs which will also help you earn money and also help develop your career. You can also start your blog or website by providing some services and you can start promoting your own blog through digital marketing skills which will indirectly help you start your startup.

For Online freelancing projects, get started with these websites:-

Google AdSense with Blog & Website

You may have seen ads placed on some websites, but there is nothing other than earning money through Google AdSense. If you have a website, then we can post advertisements on our website with Google code. When a visitor clicks on the ad and the rest will be taken by Google, you will get% of the clicks. Revenue will increase depending on the number of visitors to your website and your ranking stability.

To earn good revenue from Google AdSense, you have to work a lot on your blog and website. This strategy is best for long-term businesses. In another blog post, I will discuss in detail about Google AdSense

Online Money Making with YouTube

You’ve probably heard of people who regularly make money on YouTube and thought, “Hey, I can do this too!” Earning thousands of dollars is not really realistic, especially if you have a strong customer base, then follow this guide to earn your money and start earning from those youtube ads.

Work as Online Tutor / Home Tutor

If you are good in education and can expand the concepts in an easy way, then you can express your talent towards others through the internet. Earn profits through virtual classes by spreading knowledge online to teach students online through video calling software to add profits to their pocket. You can earn money with your skills by working as a part-time trainer for your chosen topic. You can make your course on online video program websites

Work For Corporate Company

You can apply for a job as a Digital Marketing | Digital Advertising Specialist, Social Media Marketing and many more.