Is Digital Marketing in demand in 2021?

As per Statistics, people nowadays spend most of their time on the internet. They are found either searching on google, surfing social media, watching YouTube, or checking their email. Therefore any advertisement on these digital marketing platforms draws the better attention of the majority public.

There have been days when people used to advertise only in local newspapers, business cards, banners, give TV ads, and so on. But with the growth of the internet, digital marketing has started showing its faster results. Business owners now prefer to promote their business on the internet, as it is very cost-effective, and at the same time, it gives their business a global reach.

Moreover, advertising your business on the internet does not mean you have one way to implement. There are various techniques you can use to get your company, known on the internet. Our professionals are pro with the updated technologies and techniques which can help your business get better visibility and customer retention through SEO, SMO, and Paid Ads.

SEO is the most effective and the most challenging digital marketing tool where you need to implement fresh new ideas, give a consistent effort on your project. A thorough understanding of Google metrics and algorithms is required for the targeted results.

PPC or Pay Per Click is another form of internet marketing where the website owners need to pay something when their website gets a click. It’s a faster way of earning a top ranking on google and is usually helpful for certain businesses who have tougher competition.

Most people in this 21st century have a social media account for which social media marketing is gradually gaining popularity nowadays. The social media portals like Facebook, Twitter, LinkedIn, Instagram are all called the word-of-mouth internet and is the best place to increase brand awareness. Social media platforms are used to do social media marketing, involving paid ads and social media optimization, which do not involve paid ads.

As we talk about these digital marketing methods, there are also certain other ways, which can be used to promote your business on the internet like email marketing, SMS marketing, whats app marketing, etc. A properly planned and managed digital marketing campaign can show a far better result than any traditional marketing. So helping your business get a global reach, internet marketing can show you the way to get explored by new potential clients and trade anywhere anywhen.

Do You Know these Digital Marketing Trends in 2020?

Digital Marketing is very essential for every business of today’s generation. Moreover, it is evolving rapidly. You need to update yourself every day to be a good Digital Marketer. Remember, your competitors are always staying updated. That’s why today we are going to discuss the top Digital Marketing trends in 2020. So let’s get started.

Voice Search

What’s your favorite voice assistant? Siri or Google Assistant or Alexa? Whatever it is, you do a lot of voice searches on your favorite voice assistant. Don’t you? According to a report, within 2020 50% of all searches on Google will be voice-based searches. Why is it so popular though? The answer is, the booming popularity of smart speakers like Google Home, Amazon Alexa, Apple HomePod, etc. All these smart-speakers capture your voice-query and search them on Google and tell you the voice-based answer.

You need to do SEO for such voice searches. Basically, you need to focus on long-tail keywords along with specific questions. Also, you can add a lot of FAQs because they are great for voice-based searches.

Social Commerce

Previously, you needed social media users to come to your online store’s landing page to buy products online. Now, the scene has changed. Thanks to social commerce. When social commerce implemented, social media users can directly buy any product from the post or advertisement. Nowadays, it is getting way more attention than a few years ago.

Besides that, Facebook is also implementing the Facebook shop, which will allow all businesses to showcase and sell their products on the social media platform. It will also be available on Instagram, WhatsApp, and Messenger platforms. You also need to be ready for that.

Augmented Reality

Augmented Reality is now ruling the market. Everyone is loving it. If you can do AR marketing for your brand, it would be a great way to acquire new customers. Don’t worry! It isn’t too hard to do. Let me tell you how AR can help you with your business. Suppose, you are a jewelry manufacturer. You can integrate a very realistic experience to your users using AR. Once you implement the AR, users will be able to see the jewelry on their face, nose, or ear virtually on their smartphone. Moreover, they will be able to decide the perfect jewelry for them. This type of marketing is really very attractive if you can implement it well.

Direct Messaging (DM)

If you want to build a strong bonding with your customers, Direct Messaging or DM is the most effective way in 2020. You can use WhatsApp Business, Facebook Messenger, Twitter, or Instagram for an instant and effective conversation with your users. You can even do more with DMs. You can take sale orders, book complaint tickets, and more with DMs. DM is one of the sharpest Digital Marketing trends in 2020.

Eye-Catching Emails

Email is a great way to gain new customers. Previously, if you have been sending plain text email and newsletters, it’s the time to opt into gorgeously decorated emails. It can be better if you make it perform like a webpage including buttons, links, and other interactive items. Furthermore, you can make the email more personalized. However, you are probably thinking about how it would help your business? Well, this type of eye-catching personalized email improves your conversion rate that will increase your ROI as well.

Social Media Marketing is Becoming more Relevant

Facebook and Twitter will be quite useful in 2020. However, teenagers and millennials are leaving Facebook due to the recent data-leaks and many other issues with Facebook. In the meantime, Instagram is gaining popularity among teenagers. Instagram also has its own marketing platform. You should use it for your business as well because Insta ads have a higher conversion rate. Moreover, if your product is teenagers-centric then you should definitely try out Instagram ads.

ChatBot is Must for Great Customer Service

Who doesn’t want great customer service? Did you think about the best way to provide it? It’s the ChatBot. Yes! You need to implement a ChatBot on your website for sure if you want to provide great customer service in 2020. But why? Because, nowadays, people go online whenever they face any issue with a product. Once a user land on your website, he or she will be able to use the chatbot to interact or book a service ticket. The ChatBot will provide 24*7 customer service with instant and realistic responses. For all of these, you don’t need to hire anyone, your ChatBot will do it easily.

Verdict

Those were the top Digital Marketing trends in 2020. Are you ready for these? If you aren’t then be ready for these trends. Because, after all, you need to provide what the customers want and the way they want it. The industry is becoming more competitive. So you need to be always updated with the trends going on. If you want to be better than you are, book a demo class and join the Digital Marketing class today.

The Next Big Thing in Digital Marketing Course

Digital Marketing is changing day by day. Now, the next big thing is voice search In SEO. In Future, people will use only Google Assistant to save time. they will not type long-tail keywords.

Digital marketing has become a very important way of doing business in today’s times. That is why there are many coaching centres that offer training in digital marketing. Anyone can do it. Whether a businessman or a student, it can be done by any person of age, it is beneficial for all.

If you want to Take Digital Marketing Course What Will Be Benefits.

Start your own business.

If you have good writing ability then you can start your website by taking training in digital marketing. If you already sell your product or service, you can spread your work worldwide through e-commerce website. And your product can be easily accessible to all people.

Become an SEO Executive

SEO executive, this is a very good job and not too difficult, we can learn it very well by doing a little bit.
The job of an SEO executive is to improve the ranking of website through organic traffic. For this, the SEO executive has to do the keyword research and bring the website to the search engines through good and unique content.

Become a Social Media Marketer.

The main objective of social media marketing is to attract the attention of customers to their product through social media. Which gives a great advantage in online marketing. And at the same time, it has to do the marketing of products and services through social media. You have to understand how people are taking the brand And what is the response? The best part is that there is no dearth of social media platforms nowadays.

There are many sources like Facebook, Twitter YouTube, Instagram etc. that we use in every day.

Become Mobile Marketer.

Nowadays, almost everyone uses mobile phones. The mobile marketer contacts the customer according to their nature and needs. So that the customer can know what kind of product they are keen on and then advertise the product according to their needs.

Become a Content Writer

Content writers have to create high-quality content for websites, emails, online advertising and social media platforms. You can use many platforms to write In today’s time, this is very easy, just know how to write in a brilliant and attractive way. So that more and more people show interest in the product and service they are curious about and buy.

So, friends, we can learn Many Tips from this digital marketing, it is very profitable. And it has a very good scope because in today’s time almost all companies sell their products and Services only through online marketing and it is given a lot of attention

A Career in Digital Marketing: The Discussion

What Is Digital Marketing and How to Become a Digital Marketing Expert?

What Is Digital Marketing Training and What Are Its Benefits

Career in Digital Marketing 2019

If you want to create a good career in the current phase, then you can be successful by getting knowledge in the field of digital marketing. To move forward in this field, first, you have to develop your interest in technology.

Today our world is gradually getting digitized, but with a very small step. Most texts and Vedas were taken by our ancestors are being digitized today. Speeches of top leaders given in Parliament and Constituent Assembly are also digitized. We can capture all the information with just one click and mouse jerk.

Obviously, there is a lot of hard work behind this work. They are working day and night to do these things. In this digital era, you too can find your career. At the same time, we can tell you that it can also give you a very good package. Everyday mobile apps and websites give at least this same message. Here we are introducing you to various job profiles.

1. SEO (Search Engine Optimization) marketing
2. Social Media Marketing
3. Pay per click advertising
4. Mobile Marketing
5. Email marketing specialist
6. Designer
7. Data Analyst/Web analytics
8. Content Writer
9. Consumer relation management
10. Affiliate Marketing.

As all the above job profiles can be seen. These job profiles are the digital age. If you understand basic work and also know how to market your work then this career is for you.

The best part of this sequence and digital marketing is that it is an emerging business. No one can claim such that he knows everything. You can go ahead by looking at your interests and earn big money. It has to keep updating itself regularly.

Benefits Of Digital Marketing

The field of digital marketing is not limited to any one job and there are many opportunities in it. This selection should be done by keeping the candidate in line with his qualification. Given the growing impact of digital marketing, it can say that its demand is very high and this large difference in demand-supply will definitely affect their pay.

How To Start Digital Marketing Begins

Read the blog in digital marketing.

Attend the city’s Digital Marketing Program, Workshop.

Participate in Digital Marketing and New Media Conferences

Start writing your own blog.

Learn Digital Marketing in Institute.

Work Profile in Digital Marketing

Today, a digital marketing specialist in bigger companies is of great importance. These are important members of the digital marketing team. It is the responsibility of preparing and maintaining digital marketing materials. They make their branding by creating web banner ads, emails and websites for the company. Prepare marketing campaigns for internet and digital technologies, which are delivered to people through mobile phones and social media.

Digital Marketing Job Profile

The scope of digital marketing is huge. Here you can find jobs in these positions: Digital Marketing Manager, Content Marketing Manager, Social Media Marketing Specialist, Web Designer, App Developer, Content Writer, Search Engineer Marketer, Inbound Marketing Manager, SEO Executive, Conversion Rate Optimizer etc.

Qualification

It is necessary to have a graduate to work in this field. Students who are graduating in Marketing, Communication or Graphic Design, they can make a career in digital marketing.

Salary

There is no limit on salary in digital marketing. As soon as training and experience get, the income goes up. In the period of training, there can be income between 15 thousand and 40 thousand rupees. After some years you can also start your own office.

Disclaimer,

So hope you understand what is Digital Marketing and why is important for career.if you are interested to learn digital marketing course in Kolkata w3webschool premium digital marketing institute in Kolkata city of joy.call us for demo class before admission.

Top Digital Marketing Interview Questions and Answers

1.) What do you know about Digital Marketing Course?

Sir, Digital Marketing is a part of Marketing. It basically depends on digital devices and internet. Digital Marketing is a process to get more branding, increase awareness, increase selling, promotion of products through digital devices like laptop, desktop, smartphones, tablets etc, or internet.  it involves techniques like,

SEM(Search Engine Marketing)

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

Web Analytics

Email Marketing

Video Marketing and

Content Marketing

2.) What is SEO & why is it so important?

SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

3.) What is responsive web design?

Responsive web design is a new approach for website design that allows web pages to display different types of devices, such as desktop, mobile, and tablet. This process helps me to compose a mix of flexible layouts, grids, images, and CSS (Cascading Style Sheets) to help with media queries.

4.) What are on-page and off-page optimization?

On page optimization makes websites stand out in search engine rankings. On-page, optimization is changes done on a live web page.

Off-page optimization is changes done to a website offline. These changes result in positive search engine rankings.

5.) What do you know about AMP?

AMP (Accelerated Mobile Pages) is a Google-friendly open-source library that provides a great opportunity to provide you with the flexibility, smooth, and easy to load web pages. AMP, I have been able to provide mobile-friendly web pages for publishers and marketers.

6.) What is a Search Engine?

A search engine is a web-based software system developed to find and search relevant information on the World Wide Web. Search engines usually respond to questions filed by users and give them a list of search results.

7.) What is Webmaster Tool?

Webmaster Tools (also called Google Search Console) is a free service from Google. These are some of the basic advantages of using webmasters.

a.)Free data indexing

b.)Crawl errors

c.)Search queries

d.)Back-links information

e.)Website malware errors

f.)XML sitemap

g.)Name of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8.) What is the Spider / Crawlers?

Most search engines use spiders/crawlers to index your website. Spiders have hyperlinks to collect and search for textual and meta information in search engine databases.

9.) Mention some of the useful Digital Marketing tools?

Some of the useful digital marketing tools are,

SEMrush

Google Alert

Ahrefs

Alexa

Ubersuggest

Google Trends

Google Analytics

Submit Express Link Popularity

Open Site Explorer

Keyword discovery

Digital point keyword tracker

Favicon generator

Crazy egg heatmaps and

XML Sitemap Generator

Open Graph Generator

10.) How does crawler/spiders move from one website to another?

Crawlers/spiders follow links which take them from one website to another, and as such, they search for your relevant information.

11.) What is a Domain?

Domain Name or DNS (Domain Naming System) is a nomenclature that allows us to identify a website on the Internet. Talking about any website, all backgrounds are linked to some IP address. An IP address (Internet Protocol Address) is a numerical address that tells the browser where the website is located on the Internet.

12.) What are the areas to utilize your keywords to optimize website ranking?

For better ranking, you have to place keywords in the following,

Website Title

Meta tag

Website URL

Headings Tag

Web page content

Loading Speed and

Images Optimization

13.) What is robots.txt?

The robots.txt is a text file used to provide search engine crawlers instructions. These instructions are given for indexing and web page caching, domain, directory, or any file from the website.

14.) What is the domain extension?

.com (commercial)

.org (organization)

.net (network)

gov (government)

.edu (education)

.name (name)

.biz (business)

.info (information)

15.) Who is called “Bad Links”?

All the types of links given below are called bad links,

Spamming link from a blog

Link from a non-indexed website

Those links that have been purchased

link exchanges with links

Any link that has been manually taken from the online link directory

16.) What should one do to avoid the penalty?

Avoid stealing images or text from other domains

Don’t link to any other website with bad page rank

Avoid re-directing users to another web page through refresh meta-tags

Avoid using words like “link,” to hypertext and give a link to your website.

17.) What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filter web pages for proper indexing.

Web crawlers go through web pages, search relevant keywords, hyperlinks, and content, and bring back information to the web server for indexing.

Since crawlers such as Google bots go through other linked pages on websites, companies make sitemaps for better access and navigation.

18.) How can PageRank of a page be increased?

Any page can be improved from PageRank backlinks building. Apart from this, SEO is also very important for the ranking of your page.

19.) Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

Affiliated Marketing

Display Marketing

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR and

Video Advertising

What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.

20.) How can the loading time of a website be reduced?

The loading time of the website depends on some things.

How many images or videos?

Images are not optimized, that means image file size optimized for quality

HTTPs (Hypertext Transfer Protocol) can be used to reduce multiple requests by using CSS sprites.

Cache (data/files stored in your RAM) makes the Speed Reduce of your website. Keeping your cache clear is important for your website speed.

21.) What is PPC (Pay Per Click)?

The full name of PPC is pay per click. As the name suggests, pay per click means pay per click. It is an internet marketing model in which the advertising industry gives some funds for every click on the ad.

This is a method you can use to buy some Visitor for your blog, and you pay for the advertising company instead of that visit.

22.) Difference between Direct Marketing and Branding?

In Direct Marketing, I will target only those customers through which I can get sales. Direct Marketing is directly proportional to potential customers. In branding, I will try to figure out those ways through which I can get more branding. Like mass reaching, email marketing, etc.

23.) What is Remarketing?

Remarketing is a process to show ads again and again to the same customer who visited our website. It helps us to increase our branding. Google Adwords: Google Display Network use to create Remarketing ads.

24.) What is Off Page SEO?

Off-page, SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

25.) What is On-Page SEO?

On-page, SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

26.) What is a long tail keyword?

Long tail keywords are phrases containing over 3+ words that make search results highly specific.

27.) What is Canonical URL?

When using the CANONICAL TAG / URL in any website or blog, we tell Google’s search engine that the URL of our website or blog –

For example, most people would consider these the same URLs:

http://www.example.com
example.com/
http://www.example.com/index.html
example.com/home.asp

28.) What is Google Adwords?

“Adwords” is Google’s online advertising service, where advertisers pay money and Google advertises their business to the right people.

29.) What is SEO friendly URL?

First of all, we try to know what a URL. The URL is the part  of the Internet that is searched by typing in the address bar, for example

www.w3webschool.com

This is the whole URL for search engine optimization, so this part is very important, it is very important to make it correctly, whenever you write the URL it must be sure that

Your URL should have meaning.

It should be small, it does not have more than 2 -3 search terms and its length is more than 5 words.

30.) What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

31.) What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

32.) What are the SEO Techniques?

There are two types of SEO techniques

1. White Hat SEO
2. Black Hat SEO

33.) What is SEO Keywords?

According to SEO Keywords, keywords are the word or phrase which is used to describe the web page content.

34.) What are the internal Links?

In website posts and web pages, we add links and other links to other web pages of your site, which are called internal links.

35.) What is keyword density?

This is the most important factor in SEO. You need to have percentages of keywords and phrases.

36.) What is LSI Keywords?

LSI Means (Latest Semantic Keywords)

37.) What is SEO Rankbrain?

RankBrain has an account for Artificial Intelligence (AI) system that helps Google to provide search queries via Google’s algorithm program.

38.) What is Bounce Rate?

Bounce rate is the number of visitors in the city that has a place to visit and return to the site. Simple words visitors spend time on your site.

If you want to become Digital Marketing Experts w3webschool Kolkata most trusted and low-cost Digital Marketing Training center in Kolkata feel fee call us for demo class before admission.