Top 5 Benefits Of Online Digital Marketing Training


The term Digital Marketing has a wide meaning. The term means buying or purchasing something. However, besides this, there is another concept of digital marketing. It simply connotes commercialization of any product through online mode. It is mainly done with the help of Internet. Online digital marketing has brought a new dimension in the field of marketing. And, if you wish to learn this marketing art then, you should opt for professional Digital Marketing training Kolkata.

There are various advantages of online digital marketing training in Kolkata. Digital marketing has become an important aspect of the lie. Since the 1990s the concept has brought abrupt changes in the utilization of technologies in various brands of renowned companies. Now let’s have some discussion on the different advantages or benefits of Digital Marketing training Kolkata.

The 1# Minimum cost for the course:

If we observe minutely, then it will be quite clear to all of us that online courses require relatively lower than other classes. There are no hidden fees in these courses. Besides this one have the option to choose various online courses and start accordingly. It needs very few money.

2# No chance of missing the session:

Another significant advantage is that there is very less chance of missing the meeting. As everything is done through online mode one can attend it even if he is traveling. Even if they miss, they will get the previous lectures recording. It is indeed a great benefit. In fact, online mode of learning is done in many corners of the world. And this is why you should opt for the best Digital Marketing training Kolkata.

3# A favorable environment for learning:

It may happen that you may wish to learn in a very homely environment. It means you may prefer to sit comfortably in any position and learn. It is possible only through online education. Only online training permits you to learn from any corner of the world too. Even if you are ill, you can attend the class from home.

4# Opportunity to have better interaction:

Among all other online courses, digital marketing is such a course where one needs to get constant interaction with all online media’s. Thus this course can be very helpful. Besides this one can ask or satisfy their queries immediately with the trainers or faculties. They will get immediate answers too. All these facilities are critical for this course.

5# Ideal for working professionals:

Suppose you are already working and need to do a course, which can benefit your career. This one can be the right choice for you. This type of courses can give new grades to your career. Many people in this world also wish to have a good professional degree in their working career. This type of courses can help them a lot. Besides earning they can also learn and achieve a healthy level. Only one thing needed is the urge to learn and make something. In other words, this type of courses is ideal, especially for working professionals. And for this reason, you should avail Digital Marketing training India.

Presently we are living in a very fast moving age. With the help latest technological inventions, life has drastically changed. New terms and concepts have emerged. Perhaps we all are quite familiar with “Marketing.”  We are blessed to see and experience that our world has changed a lot. Latest technological innovations have brought large changes in human lives. Gone are the days when people spent ample time in doing work manually.

They had to spend the whole day in writing, and at the end of the day, they got nothing. Now a day’s everybody needs expert and skilled workers. They need excellent performance within short tenures. Hence in this context, one thing must be mentioned that latest science and technologies have helped human civilization a lot. It is hoped that there will be more significant innovations in near future.

Advanced Technical SEO Training and Certification for a Bright Career


The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.

 

The Perspective of SEO is Changing

 

But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.

 

So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:

 

  • Internet Marketing course with basic SEO
  • WordPress training course applying SEO techniques
  • Drupal training course apply SEO techniques
  • Magento training course applying SEO techniques
  • Professional web design course with SEO
  • SEO and SMO course in one
  • Complete Digital Marketing course
  • Affiliate marketing course

 

These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.

 

Few things that You need to Learn in Advanced Technical SEO course

 

There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.

 

  • Analyzing the fast loading of websites
  • Why responsive website design and the relationship with SEO
  • Rewriting URL with HTACCESS and other
  • Shortening the URL before submitting the social media
  • Redirection of URL properly
  • Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
  • Difference between canonicalization and cannibalization
  • REL Canonical Tag and how to utilize it
  • 404 page creation and broken links finding
  • Creation of custom page
  • 301 and 302 error and why is important
  • xml and HTML sitemap creation and submission
  • RSS creation and submission
  • txt file creation and importance
  • Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes

 

There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.

Importance of SEO Training for Corporate People or Small Business Owners



SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.

  • Learning from a Professional and& Experienced industry SEO Professionals.
  • Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
  • Authentic advanced ethical white-hat SEO training.
  • Customized SEO and SMO course content in accordance with small business requirements.
  • Learning from fundamental SEO to step-by-step advanced procedures.
  • Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
  • SEO, SMO, SEM, SMM all are included in one course.
  • SEO for professional, corporate and especially for small business owners.

This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.

SEO for Both Tech and Non-Tech Background People

SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.

Let us see who can attend this corporate or small business SEO course.

  • Small business organizations owner as well as entrepreneurs.
  • Internet companies or startup ecommerce companies.
  • Consultant in Web Technology.
  • People who are Internet geeks.
  • Professionals working in Business Development domain.
  • Managers who are working in Customer Relationship.

If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.


Originally published at www.w3webschool.com on January 30, 2017.

Do You Believe Search Engine Optimization & PPC Can Work Together

seo training

When you talk about organic search engine optimization we generally talk about SEO that is white hat that can be optimized maintain the normal SEO rules not with the help of pay per click or paid advertisement. But do you really believe that search engine optimization and pay per click that is often called PPC in short can work together? This is no doubt an important question that has been asked sever times and we W3 Web School was fortunate enough to answer this question to our new comers and experienced candidates who are in this field for a long time. You can search internet you will come to know with various answers regarding these two things, but only a professional and experienced SEO training institute in Kolkata can answer you who SEO and PPC work together.

Importance of SEO and PPC

While SEO and PPC are two most powerful thing’s for sure, but are different marketing functions. They can be work together or not depend on time. If you know that SEO is not a rule or thumb. It is nothing but a bunch of techniques that are tried and tested. Google especially has its own rule set of SEO, but honestly speaking they are not all, but a few that only can guide you how to do it, the results will be see how you work and the way you work only.

On the other hand Google has its own PPC rule and a huge fundamentals. If you have gone through Google’s certification then you must know. If you have not then you can search typing the keyword Google’s certification about PPC and all you will come to know about that, and in spite of all if you do not know how to apply them all, then you can get in touch with a professional and highly experienced SEO training institute in Kolkata for more help regarding SEO and PPC. One more thing we would like to say you over here is that there are thousands of professional growing these days, pursuing their career in a new dimension by the side of SEO and that is PPC for sure.

Advantages of Running PPC and SEO Together

Let us drive deep how SEO and PPC work together and how you can apply these two different things to get the better results of your website or your clients’ websites giving them the higher rank in search engines.

  • If you work only on organic SEO you will have to wait for few months to come up in Google. If you are SEO then you must know it is not a single day job. It takes time. So you need to wait for a while.
  • Organic SEO is free of cost but if you hire a company or a SEO training institute in Kolkata which deals in SEO projects they can tell you what to do or not and most probably the cost of the SEO. Though the cost of the SEO varies from project to project, depending on time and website’s page volume.
  • The factor of keyword. When you do organic SEO only the important thing is to focus on keyword. This is the main weapon you will work on and they way you use the keywords with other on-page and off-page optimization the better will be the search results.
  • Whereas, PPC is something better, quicker and easier. You do not need to work on keyword or other optimization things. You just bid the keywords with the Google. Google will give you a rate per keyword and you work on that.
  • Google will automatically rank those keywords as per the visitors’ search and your website related to whatsoever will rank higher in the search results page.

Now the question is whether you can use SEO and PPC together. The answer is ‘yes’ honestly, because if you can afford it. If you are not working for your own project, or working for your clients’ projects then you should ask them whether they want to work both the things. In the time, SEO team as well as PPC team work together it creates a more cohesive search for sure for better search engine marketing campaign that can improve the outcomes of each specialty.

The Insight of Latest Digital Marketing Training Your New Career


Digital Marketing is one of the most successful and latest marketing practices building the buzz in this IT industry. However, the sate-of-art marketing solutions provide appropriate outcomes with the facilities of tracking them as well as evaluate the exact precise of the date to know or to determine the success of the marketing or promotional campaigns. In this highly competitive as well as lucrative digital industry, many institutes one of the best and trusted digital marketing training institutes in Kolkata has been taking part in building the future for beginners or fresher who are jobless and looking for a good career.

How Digital Marketing Helps Business?

Today’s age is the age of online media, better to say the age of digital media and marketing. You hardly found a person or business not associated with digital marketing campaign. If you found one then you must know that the person or the business is not getting enough opportunity in terms of products and services. As per the survey conducted by a reliable institute in India, there is an immense scope of digital marketing in upcoming years, by 2020 almost 2 lacs, digital marketing professionals will be need in different small and medium IT services, especially which deals with web design, web development, application development and so forth. So now you understand what are the benefits of learning digital marketing from a good digital marketing training in Kolkata, though if you are not from the city you can purpose for a online course instead of opting for offline course.

Why and How Digital Marketing Gaining Grounds?

This is a matter of debate, why and how digital marketing is gaining grounds. Though, we have tried to describe some basic facts on which you can come to a conclusion why and how digital marketing is gaining grounds and how a digital marketing training institute in Kolkata is walking hand in hand to make it successful. The two most important things by which digital marketing is gaining ground here is that:

  • Digital marketing is easy to start, smooth campaign and cost-effective in comparing with other offline or traditional marketing and advertising.
  • Digital marketing training institutes in Kolkata are taking part of providing end-to-end digital marketing training to fresher, experienced and corporate professionals who are in traditional marketing and want to know the tips and tricks of marketing online to boost their company’s identity.

You might know how digital marketing is effecting today’s age, how online advertising and promotion is based on digital marketing, even how small and medium enterprises are contribution and making their business more and more, and how they are expanding their business gaining more and more customers.

Have you Decided to Take a Digital Marketing Training?

Have you decided to take a digital marketing training? If you have not decided yet, you should take the course immediately, because the jobs in digital marketing is raining, but you need to purse a professional course in a digital marketing training institute in Kolkata to learn the pros and cons of digital marketing and online advertising. It is surely a promising career as the organizations of India are facing the paucity or scarcity of trained digital marketing professionals.

Best SEO Training Institute Train You On On-Page and On-Page SEO?


A professional SEO company in Kolkata or an experienced SEO training institute in Kolkata trains candidates in a way that they can get good training with hands-on experience. If it is an SEO company then it is an additional advantage for you. Only a professional SEO company as well as institute can give you hands on SEO training, because they know what is in need for industry, what is going on the SEO industry and what are the requirements. They can help you get good jobs after completing the training, as they have industry network as well.

Let us see what you get to learn in SEO i.e. On-Page and Off-Page SEO in an experienced as well as professional institute in Kolkata.

 

On-Page SEO

Generally, on-page SEO refers to all those techniques that help you know the technical parts of the search engine optimization. Let us see what technical parts of SEO you can learn in On-Page Optimization.

 

  • Meta title optimization
  • Meta tag and Meta description optimization
  • Links, alt text, alt tags, HTML, CSS validation and image optimization.
  • Moreover, all other minor and major parts that is technical in SEO and used for the purpose of On-Page Optimization.

 

Off-Page SEO

When you think or discuss about off-page SEO, if there is something you do not know about off-page SEO, only you have listen the name, then look at here what a professional SEO training institute in Kolkata can teach for off-page search engine optimization.

Off-page optimization is about all things. There are bunch of essential things come in off-page optimization. Let us have a look.

 

  • Social bookmarking
  • Directory submission
  • Article submission
  • Blog submission
  • Press Release submission

And, you need to submit all things mentioned above, like article, blog, PR, PDF and more you need to write viral content, so that your content can be linkable. Your visitors like to read your written content and like to come to your website to read the content repeatedly.

Apart from the above mentioned things or SEO work there are also other things that you get to learn from a professional SEO institute in Kolkata. SEO is not very simple thing. It is a part of digital marketing, including SMO, SEM, SMM and PPC. So, better you take training from a professional institute providing training with the help of industry-experienced faculties with outstanding study materials and surely placement assistance.

How to Select An Professional SEO Training Institute in Kolkata


SEO training or training in Search Engine Optimization is one of the most important for today’s online business. Are you thinking to pursue for a career in search engine optimization? If you have answered ‘yes’ then professional SEO training institute in Kolkata can be your destination. SEO is something that you certainly cannot deny which is one of the most essential things and day by day becoming the forefront of online marketing. Many advantages can bring to anyone, who now planning to take venture in this highly competitive world of online marketing. If you can optimize your website in website successfully in search engines then you can build a successful online business.

How SEO and SEO Training Helps You Grow Your Business Online

If you are one of persons who is longing to earn online or want to start your online business, or want to pursue for a career in online marketing then SEO training can give you an age. You should take part in an SEO training institute in Kolkata. A professional and experienced SEO company can train you from the basics to advanced things on SEO and help you to know how to market and promote your business online. These things help you to market as well as learn the tricks and techniques of SEO.

  • Here we have described few steps that you can get to find the best professional and experienced SEO training institute in Kolkata:
  • Find a SEO course that trains or teaches by industry experienced faculties or professional in this field, who are expert in SEO.
  • Know their SEO course structure and if it designed for fresher and experienced.
  • Find the affordable course in Kolkata and see if the installment facility available.
  • See the course structure, on-page and off-page SEO and whether they are training for SMO.

To increase the skills in SEO you should get hands on SEO training and that only a professional institute in Kolkata can give you with live projects. This will help you increase the efficiency on online marketing and the pros and cons of internet marketing as well. Most of the SEO training institute in Kolkata offer online and offline mode of training for candidates, so see if you are available for these trainings and get the complete courseware in digital format. A professional training offers the following benefits mentioned below:

  • Learning or training in small batches
  • Provides knowledge with the help of latest online marketing tools
  • Learning with hands on experience with the help of live SEO projects
  • Training through online and offline mode with weekend classes
  • Professional advice provided by industry-experienced people
  • Placement assistance after completing the training
  • Doubt clearing classes also available

Last, but certainly not the least, if you want to be a full time SEO professional then you need hands on training from a trusted and highly experienced professional SEO training in Kolkata, and W3 Web School is one of the leading in this filed that can help you fulfill your dream to become a SEO professional.