Do You Know these Digital Marketing Trends in 2020?


Digital Marketing is very essential for every business of today’s generation. Moreover, it is evolving rapidly. You need to update yourself every day to be a good Digital Marketer. Remember, your competitors are always staying updated. That’s why today we are going to discuss the top Digital Marketing trends in 2020. So let’s get started.

Voice Search

voice search

What’s your favorite voice assistant? Siri or Google Assistant or Alexa? Whatever it is, you do a lot of voice searches on your favorite voice assistant. Don’t you? According to a report, within 2020 50% of all searches on Google will be voice-based searches. Why is it so popular though? The answer is, the booming popularity of smart speakers like Google Home, Amazon Alexa, Apple HomePod, etc. All these smart-speakers capture your voice-query and search them on Google and tell you the voice-based answer.

You need to do SEO for such voice searches. Basically, you need to focus on long-tail keywords along with specific questions. Also, you can add a lot of FAQs because they are great for voice-based searches.

Social Commerce

social commerce

Previously, you needed social media users to come to your online store’s landing page to buy products online. Now, the scene has changed. Thanks to social commerce. When social commerce implemented, social media users can directly buy any product from the post or advertisement. Nowadays, it is getting way more attention than a few years ago.

Besides that, Facebook is also implementing the Facebook shop, which will allow all businesses to showcase and sell their products on the social media platform. It will also be available on Instagram, WhatsApp, and Messenger platforms. You also need to be ready for that.

Augmented Reality

augmented reality

Augmented Reality is now ruling the market. Everyone is loving it. If you can do AR marketing for your brand, it would be a great way to acquire new customers. Don’t worry! It isn’t too hard to do. Let me tell you how AR can help you with your business. Suppose, you are a jewelry manufacturer. You can integrate a very realistic experience to your users using AR. Once you implement the AR, users will be able to see the jewelry on their face, nose, or ear virtually on their smartphone. Moreover, they will be able to decide the perfect jewelry for them. This type of marketing is really very attractive if you can implement it well.

Direct Messaging (DM)

direct message

If you want to build a strong bonding with your customers, Direct Messaging or DM is the most effective way in 2020. You can use WhatsApp Business, Facebook Messenger, Twitter, or Instagram for an instant and effective conversation with your users. You can even do more with DMs. You can take sale orders, book complaint tickets, and more with DMs. DM is one of the sharpest Digital Marketing trends in 2020.

Eye-Catching Emails

email

Email is a great way to gain new customers. Previously, if you have been sending plain text email and newsletters, it’s the time to opt into gorgeously decorated emails. It can be better if you make it perform like a webpage including buttons, links, and other interactive items. Furthermore, you can make the email more personalized. However, you are probably thinking about how it would help your business? Well, this type of eye-catching personalized email improves your conversion rate that will increase your ROI as well.

Social Media Marketing is Becoming more Relevant

social media marketing

Facebook and Twitter will be quite useful in 2020. However, teenagers and millennials are leaving Facebook due to the recent data-leaks and many other issues with Facebook. In the meantime, Instagram is gaining popularity among teenagers. Instagram also has its own marketing platform. You should use it for your business as well because Insta ads have a higher conversion rate. Moreover, if your product is teenagers-centric then you should definitely try out Instagram ads.

ChatBot is Must for Great Customer Service

chatbot

Who doesn’t want great customer service? Did you think about the best way to provide it? It’s the ChatBot. Yes! You need to implement a ChatBot on your website for sure if you want to provide great customer service in 2020. But why? Because, nowadays, people go online whenever they face any issue with a product. Once a user land on your website, he or she will be able to use the chatbot to interact or book a service ticket. The ChatBot will provide 24*7 customer service with instant and realistic responses. For all of these, you don’t need to hire anyone, your ChatBot will do it easily.

Verdict

Those were the top Digital Marketing trends in 2020. Are you ready for these? If you aren’t then be ready for these trends. Because, after all, you need to provide what the customers want and the way they want it. The industry is becoming more competitive. So you need to be always updated with the trends going on. If you want to be better than you are, book a demo class and join the Digital Marketing class today.

What is the most important part of SEO?


To achieve success in any of us, we need Audience. If we have an audience, then we can easily take anyone to a very high level. The Internet is of great importance in today’s time. Online Many things are done in the shortest possible time. You can also start your own business online, for this, you will first need a website. Apart from this, not only will the website be required but you will need the traffic only then your business will be able to run. Even if you want to do your business by advertising in Google itself, but if you want to increase traffic to your blog without spending money, then you have to do SEO (search engine optimization). SEO is a way to help you get good traffic on your blog without spending money. If you want to have the most traffic from your search engine in your blog, then just this time of competition is a bit difficult but not impossible. When you do SEO, the traffic of your blog will increase, so your business will also work well.

What is SEO?

Search engine optimization is the best way to get traffic from the search engine. We can bring traffic to our blog from search engine to free in SEO.

If we explain to you in simple language, then we will write content in our blog so that good traffic comes to our blog and our income is also good. It is not necessary that everyone will read and visit directly to our blog. When someone has a problem, then he only searches Google for his solution. In the search result whose blog is a good position, there are more clicks on it. This way our blog comes with traffic from the search engine.

Earlier there were very few blogs and websites, but now many people have joined the internet, which now has millions of blogs and the same information is found in many blogs. It’s time to compete right now. In this case, which gives different, great and SEO optimized information to his blog, his own blog is at Google’s first position.

Why is Search Engine Optimization Important?

We have told you about what is SEO? So this may have been a little easier for you to know what the benefits of SEO are. The first and biggest benefit of this is that it gives us more traffic than the search engine. You will know that it is very important for us to bring traffic to your blog, then we can do well in the income. When we optimize SEO in our blogs well and write posts to SEO friendly, our post will be in good position in the search engine, which will give good traffic to the search engine.

I have seen a lot of blogs which have more than 1 lakh traffic per day and 85% of that traffic comes from the search engine. You will also want to know why this happens, so let me tell you if you will post that which people want to know as much as possible and optimize the post for SEO, then your blog will get more traffic from search engine. Only

If you are doing a business online you will need a visitor. It is also true that there is 85% of the search engine behind any business succeeding. If you want you to do your business successfully without the help of a search engine at the present time, then it is impossible. Many big companies are now promoting their business by showing their advertise in the search engine.

Types Of SEO

There are so many parts of SEO, but only a few of them have to follow us. Basically many people know about 2 parts of SEO and that is On Page and Off Page SEO Optimization. Apart from these, there are many parts of SEO. We are telling you about 4 important parts of SEO in the bottom.

  1. On Page SEO Optimization

As on Page, it is clearly evident that SEO Optimization is to be done within the blog itself. In this, we have to optimize SEO within our blog. This is a very important part of SEO, which is very important for us to optimize. In this, we have to optimize some things, which we are telling you the following.

High-quality content: It comes under on page SEO. In this, we need to write high quality or long length post in our blog.

Keyword Selection: This is the most important factor on page SEO. In this, we need to select the best rank keyword by searching for the related keyword for our post.

Keyword Placement: First of all, we have to choose a good rank keyword and then have to place the keyword. Use keywords in the first and last paragraph to do a keyword placement in the post.

Having a good design and clear concept of the website is also a factor on page SEO.

  1. Technical SEO

Website Structure: This means making the right choice for your Website /blog’s domain. We have to use a related keyword to a topic in our Website/blog’s domain only then our domain will be SEO friendly.

Link Structure:  This means we make the right choice of the post link of your blog. There are many people who use default structure for their post. This is not good for SEO. We should change the structure of our post and use the related keyword in the post.

Image optimization: It also comes in technical SEO. If you use the image in your blog, then use keyword and post title in Alt tags to optimize it for SEO.

Site Speed: The importance of your site speed is very much in the search engine. That’s why you have to increase your site’s loading speed to get a good ranking in the search engine.

Schema: Add structured data of schema.org to your blog. This will increase your blog’s search engine ranking.

Meta Tags: This is the most important part of the technical SEO and it gives information about our blog and post to the search engine.

And More thing you need to optimize.

  1. Off Pages SEO

If you understand about On SEO, you can easily understand it. In the way SEO optimization, we have to optimize within our blog, but in Off-page SEO, we optimize our blog just outside. That is, whatever work there is, it is out of the blog. To optimize this, our main target is Link Building. In this, we have to optimize some things in which you are telling us the following.

  1. Social Bookmarking Submission
  2. Blog Create and Submission
  3. Infographic Submission
  4. Guest Post Submission
  5. Q/A Submission and many more
  6. Local SEO

This is the most important part of SEO for business. You must know that the local means ‘local’, that is, around our place. When you search on Google, Google shows results according to your location. If you wrote Google in “SEO training” then Google will trace your location and then show results to your nearest SEO institutes.

Conclusion,

Well, there are many more parts of SEO but not all are important to us. According to the topic, your blog is on, you optimize the part of SEO. If you have an online business then Local SEO is very important to you. This will help your local people know about your business. If you have a blog then SEO is the most important part of your website, On the page, technical and Off page SEO.

 

If you are thinking to learn Advanced SEO then we are here w3webschool provide Low cost with 100% Practical Class SEO Training so do not waste time anywhere contact today for demo after that you decide to join w3webschool.

SEO Training Kolkata for Managers & Senior Executives


seo training

It is easy to say that SEO stands for search engine optimization, but not that easy to optimize a website or blog to boost its traffic and improve its rank. It needs patience, skills, understanding of SEO and tenacity of pushing a site bit by bit to the top of the search rankings. These days, SEO does not discuss in a narrow view. It is all about marketing and promoting a website rather than just traditional SEO ranking or boosting a website or blog to get traffic and traffic.

We have probably discussed many things about SEO and SMO. Today we will discuss about the fundamental of SEO for website promotion and SEO for managers and senior executives. Let us get started how a first forward SEO training Kolkata  

How SEO helps Managers and Sr. Exes.

If you are a senior executive in a marketing company or having couple of years of experience in sales and marketing, if it is channel marketing or direct marketing, now want to sift your career in digital marketing or the person you are who is looking for a course that add on your marketing career, then digital marketing, SEO, SMO, SEM etc. are some of the best courses for you. SEO training Kolkata is there to help you to choose the best course as per you need of career and future. One question certain comes in mind – how SEO helps managers and senior executives who are in hardcore sales and or marketing rather than digital marketing? The answer is here.

SEO not only for SEO people or for SMO people but SEO is for all. SEO can help any professional, just you need to have a website or blog, which is easy to have and have today for almost all small, medium and large companies in the world. If you know SEO, you will certainly have advantage to understand the hardcore marketing and digital marketing at the same time. You must know, today’s world is transformed rapidly from traditional marketing to digital marketing, so the concept remains same, but the way marketers promote their products is different. SEO certainly helps them a lot.

Moreover, SEO training Kolkata provides excellent course, fantastic tutor as well as support to take away your handbook. A refresh on prior knowledge as well as skills with true insight into the future of search engine optimization, where we should focus in attending for the purpose of successful SEO or content strategy. SEO generally classified into two main categories.

  • On-page search engine optimization
  • Off-page search engine optimization

Though, SMO i.e. social media optimization or social media marketing is involved in SEO but have other identity in digital marketing. As a senior manager or senior executives in sales or marketing or both, you need to learn both of them for better understanding as well.

How SEO will help managers?

SEO will help mangers understand the digital things, the Iot i.e. Internet of things and the application things to do the best in marketing as well as sales. You can implement the traditional marketing strategy with your latest digital skills to get the maximum benefits and better return on investment.

Why Need Training from SEO Training Kolkata for a Stable SEO Career

seo training

SEO is search engine optimization is a way by which you can boost your website rank.  SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best of best SEO training in Kolkata. Now we will discuss how to choose the best SEO training course and how to approach them for career if it suits you.

Why Learn SEO from an Expert SEO Institute

A question certainly comes up in your mind. The question is – why learn SEO training in Kolkata not other institutes? This is a typical question, but you even do not know which would be the best choice. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best institute. Two types of training in one course:

On-page Search Engine Optimization – In this training you will get all types of on page related training that would help you optimize the website and blog and also help you understand the search engine basics as well as search algorithm, which would be the best way for all types of on-page SEO.

Off-page Search engine optimization – This is a training including the overall on page activity. You may learn how to submit the blog post, PR, article and how to optimize the keywords as per the search engines guidelines. This helps your website boost your traffic as well.

The Salary Structure of SEO Specialist

Generally, the salary of a SEO specialist is lucrative, though; it depends from company to company and also help you understand the skill set of the SEO. You can get at a start of 10,000 and year by year your salary will increase as per your skills and experience. This is the best thing for you to know for all such things and you will be counted as an experienced SEO specialist, but there you should take SEO training in Kolkata for better prospect as well.

SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO.

The Benefits of Undertaking Advanced SEO Training in Kolkata


The more websites and bogs will come to see the more you will be on demand of SEO specialists. However, the SEO rank, which is often called SERP or search engine result pages. The SEO ranking affects a massive on the online market. In the time it fails to bridge the gap between SERP and High rank, it fails getting recognition amongst the target customers. The outcome is in loss of the business of the organization.  If you want to ensure a profitable business in these days, then Internet is a thing that can help you a lot.

Internet is a thing or a medium that can make your practical understanding with the world that obtains to the top range search engine optimization rank, but here you need to learn the basics of SEO from basic to advanced level, there you need to have advanced SEO training in Kolkata. Let us see the advanced SEO training provided by SEO training institute in Kolkata.

Basic Course on SEO – On Page and Off Page

  • Internet and Search Engine Basics
  • Internet or Online Marketing
  • Importance and Benefits of Online Marketing
  • Types of Internet Marketing
  • Importance of SEO and Search Engine Architecture
  • SEO – an art or science
  • Understanding Search Engines and its works
  • Understanding SERP
  • Understanding Guest Blogging, Link building directory submission and social bookmarking
  • Understanding Social media, Facebook, Twitter, Instagram, LinkedIn etc

Advanced SEO – On Page and Off Page

  • Using Search Operators
  • Google and Bing Search Engine Architecture
  • Google and Bing Algorithm Updates
  • Technology used in page rank
  • Google Webmaster and Analytics tools
  • Introduction to keyword planning and analysis
  • Keyword analysis using Google Keyword Planer, Moz and so on
  • Types of keywords, link bait, inter linking, content optimization, content checking, title, meta tag, meta description creating and writing
  • Keyword competition analysis
  • Guest blogging, blog commenting, article submission, blog submission, PR submission, Q and A submission, Infographic submission, PDF submission
  • HTML basic for SEO
  • Online optimization basic and its implementation
  • Domain selecting, domain rank checking, PR checking, URL optimization
  • Coding basic
  • Filename optimization
  • RSS feed optimization and submission
  • HTML and XML sitemap creation and submission
  • SEO friendly content writing
  • Canonical or 404 implementation
  • txt file creation and application
  • Home page optimization
  • Anchor text optimization
  • Image Optimization
  • Classified, forum and video submission and optimization
  • And much, much more including the live project work

Why Should Take Advanced SEO Training and who are eligible

Generally fresher and experienced of all people from all domains are eligible to enroll for advanced SEO training in Kolkata. Who want to pursue for a long-term career in SEO domain and want to establish a great career in SEO would be benefitted doing this advanced course in search engine optimization. One thing should keep in mind that all candidates should know the basic Internet.