Top 7 Most Powerful Ways Help Convert Your Website Visitors Into Leads


More and more traffic to your website does not all the time mean that you will be able to generate more revenue, unless and until the revenue model is perfect and purely based on the display advertising. Albeit display ads model brings the very less or lowest revenue per visitor, which is more or less, compared to all the other revenue models. There are few studies that suggest you that only 26 percent of the online visitors or traffic end up looking at the display advertisement. This could be a difficult task, but an expert digital marketing institute in Kolkata can tell you how to do it.

Let Us See Seven Powerful Ways to Generate Leads

Here in this article we will tell you some important things, like seven most powerful as well as essential things or ways that help you convert your website traffic or visitors into potential leads. One of the most powerful as well as effective ways to monetize the internet website traffic to convert the potential leads as well as promote the products and or services to them through email marketing or the follow up call. If you are a digital marketing specialist, then you must know this is nothing but called inbound marketing, but if you are looking for a reliable digital marketing institute in Kolkata then they can tell you everything.

  • Landing Page – Optimizing the landing page is one of the most important things for sure, when you know your visitors most of them are coming from your landing page and all the services or products are listed on that page.
  • Bars for Notification – Bar notification another important thing, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.
  • Unblocking the Popup forms – If your visitors do not like the popup form, then you should give them an option to unblock it. This will help win trust for your website as well.
  • Opt in form for side bar and below posts – There are many side bar as well posts you will find see that you know which will be application for the purpose of visitors and your website need it.
  • Welcome for Redirects – Most of the websites do this, so you can also ad as well as optimize the welcome redirect forms at the same time.
  • Opt in form inside the Videos – You are thinking of showing various videos in your site that could be better if you optimize with the specific keywords and can opt in a videos inside the form.
  • Headers form – Header forms are some of the most important things, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.

Though, there are two main types of marketing available in the subject matter of digital marketing, one of which is inbound marketing and another is outbound marketing. Though, if you are a beginner or thinking to start the digital marketing course from a reliable digital marketing institute in Kolkata then they will train you everything regarding that. Albeit, the outbound marketing or the interruption of the advertising is no longer effectives as well as efficient due to the people get better at tuning out of the digital marketing.

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6 Skills that Every Web Designer Must Have to Be a Master in Designing


Website design often called web design is as much as an art and science in form. While the best part is the half of the job is mainly based on sound code as well as design, the knowhow, and the other part is based on just having a creative as well as intuitive sense of what looks good and what does not. A web designer who is learned in coding like HTML, XHTML, CSS, JavaScript and others will develop a strong core of fundamental to make himself of herself stand out from the rest of the crowd.

So the question is how you can develop the fundamental?

It is true that getting the skill in a particular domain would not appear overnight. Beyond doubt there is no substitute for experience, but a strong education – if formal or not – helps for sure. It is also one of the most trusted and highly advisable thing to keep the challenge and push beyond the time and limit of your comfortable zone. Let us see the six skills that every web designer should have to become a master or expert in web design. We have also given in a way so that you can understand the course you need to learn while a beginner, intermediate and advanced learner. Let us see how a web design training in Kolkata institute can help you to become an expert in web design.

  • For Beginner: Photoshop
  • For Intermediate: Photoshop, HTML, CSS
  • For Advanced: Photoshop, HTML, CSS, Ilustrator
  • This can be your bonus: Fireworks,

If you want to become a Front End Developer as well as Designer then you need the following.

  • For Beginner: Photoshop, HTML, CSS
  • For Intermediate: Photoshop, HTML, CSS, JavaScript, jQuery
  • For Advanced: Photoshop, HTML, CSS, JavaScript, jQuery, PHP or Ruby
  • This can be your bonus: firebug or chrome dev tools

If you want to become a Back End Developer as well as Designer then you need the following.

  • You need to have a minimum: PHP or Ruby
  • You need to learn: Photoshop, HTML, CSS, jQuery, PHP or Ruby and WordPress

Now see the six important skills that you need to have to become a master in web design and a good web design training in Kolkata institute can teach you or train you all those languages and software that are important for all time.

  1. Be familiar with all design process, including the high sense and understanding of colors, flow, balance and proportion, and spacing.
  2. Know HTML like the back of your hand that is one of the most important things to learn to become a master in design.
  3. Understanding the perfect points of building or creating the killer copy.
  4. You need to understand the business, so develop some business skills, if you do not need it now, you will get some benefits in future.
  5. Master the art and science of great listening.

And last, but certainly not the least, reach your web design zenith and see the hike of web design with creativity and fly with the top of the designers’ zone.

Be a Master in Web Design Learn from a Best Web Design Training Institute

web design training

Master the design or the visual art of website design with professional training courses, which are dedicated to teaching as well as training you the most interactive, responsive as well as user centered high standard visual designs. Web design is no other than a visceral experience, where, most of the thing can be presented to the user is an essential as ever. If you are keen in learning web design from the industry experts, if you want to know or learn how to create amazing and stunning websites that are user-friendly as well as search-engine friendly that work across every smart device, which is called responsive web design. Your ideal choice would be web design training Kolkata, the city of joy filled with smart people and especially creative web designers.

Learn from Industry Experts Only

People all around the country are coming to learn web design, some of them do not find time to learn, but are zeal to learn web design, they like to choose online training and some students and fresher come to learn through offline mode. Most of you think whether learning web design is easy through online mode. Honestly specially all web design schools are not that much good providing online course on web design, very few are there in the country and some of there in Kolkata can give you this opportunity, by which, learning step by step you will be an expert in web design with the help of web design training in Kolkata.

Learn Web Design Online & Offline

You might question what the advantages of learning web design from a reliable web design training in Kolkata are. Why not learning web design offline? Will you be able to learn the entire course online? Is there any advantage of learning web design online rather than opting for offline course? Here in this article we will give all your answers. Let us read the article and get all your answers, and get ready to learn web design online in Kolkata. Let us see after learning web design which domain is open for you to pursue for a creative career.

  • After learning web design course, you can pursue as a web designers.
  • After learning web design course, you can start your career as a graphic designer.
  • You can start your career as HTML and CSS coder.
  • You can start your career as CMS designer or developer, if you learn developing side by side.

You can be a master in web design after you take training from a best industry expert web design institute in Kolkata. If you are too busy to go back to your offline training course, you might feel this can be an excuse, but do not worry this is the age of digitalization and you are free to learn whenever and whichever mode you like, so online mode is one of the best modes you have. Hundreds and thousands of fresher and experienced professionals are learning, now it is your turn to start your career in a new way, find the creative area and start learning web design from home only.

Advanced Technical SEO Training and Certification for a Bright Career


The majority of people who do not know about SEO i.e. Search Engine Optimization think SEO is just all about On-page and Off-page optimization, and nothing more than that to do or to learn in this domain. Few of them believe social bookmarking, directory submission and other Off-page optimization work, like article and blog submission, PR submission, Q&A submission, blog commenting and other tasks that are called essential for Off-page optimization.

 

The Perspective of SEO is Changing

 

But, now-a-days, students and especially those who are working in IT or non-IT domain like to come to SEO and particularly the picture is different in different metro cities like Kolkata. This is a place where most of the SEO training institutes in Kolkata provide same type of traditional SEO techniques that most of the time do not work in real life SEO. The perspective of SEO is changing, so institutes providing SEO courses need to change their courseware and other tools, and most importantly, they need to follow the search engines’ updates, for example Google’s Panda, Penguin, Hummingbird updates to understand what and how they are asking to do SEO for better rankings.

 

So to know them all, you need to know the advanced technical SEO things and a professional industry expert SEO training in Kolkata can give you that training that would be totally advanced technical with certification if you need. Most of the training institutes in Kolkata offers a range of courses with or without SEO, such as:

 

  • Internet Marketing course with basic SEO
  • WordPress training course applying SEO techniques
  • Drupal training course apply SEO techniques
  • Magento training course applying SEO techniques
  • Professional web design course with SEO
  • SEO and SMO course in one
  • Complete Digital Marketing course
  • Affiliate marketing course

 

These types of courses are not traditional SEO course only. With these courses, you are learning developing one or more CMS and at the same time applying your SEO skills that you are learning from the SEO training institute in Kolkata, so that you can get how the real life SEO techniques work.

 

Few things that You need to Learn in Advanced Technical SEO course

 

There are many things that you have not learnt in SEO, if you have already pursued for a SEO course, but here in SEO training institute in Kolkata you can learn many things that are important for technical SEO, but hardly a few institutes offer. Let us have a look about that at a glance.

 

  • Analyzing the fast loading of websites
  • Why responsive website design and the relationship with SEO
  • Rewriting URL with HTACCESS and other
  • Shortening the URL before submitting the social media
  • Redirection of URL properly
  • Relationship between permanent and temporary redirection, how and what are the things you need to know to do it effectively
  • Difference between canonicalization and cannibalization
  • REL Canonical Tag and how to utilize it
  • 404 page creation and broken links finding
  • Creation of custom page
  • 301 and 302 error and why is important
  • xml and HTML sitemap creation and submission
  • RSS creation and submission
  • txt file creation and importance
  • Complete understanding of Do Follow, No Follow and Disavow links, tools and how to utilize them for technical SEO purposes

 

There are many SEO institutes in Kolkata provide SEO training with basic SEO certification, but if you need Google’s AdWords and Analytics certification you would like to visit at W3 Web School one of the best and trusted SEO training institute in Kolkata offers training with other global certifications as per the demand of the clients and students.

The SEO Training Institute Train You On-Page and Off-Page SEO?


seotrainingA professional SEO company in Kolkata or an experienced SEO training institute in Kolkata trains candidates in a way that they can get good training with hands-on experience. If it is an SEO company then it is an additional advantage for you. Only a professional SEO company as well as institute can give you hands on SEO training, because they know what is in need for industry, what is going on the SEO industry and what are the requirements. They can help you get good jobs after completing the training, as they have industry network as well.

Let us see what you get to learn in SEO i.e. On-Page and Off-Page SEO in an experienced as well as professional institute in Kolkata.

 

On-Page SEO

Generally, on-page SEO refers to all those techniques that help you know the technical parts of the search engine optimization. Let us see what technical parts of SEO you can learn in On-Page Optimization.

 

  • Meta title optimization
  • Meta tag and Meta description optimization
  • Links, alt text, alt tags, HTML, CSS validation and image optimization.
  • Moreover, all other minor and major parts that is technical in SEO and used for the purpose of On-Page Optimization.

 

Off-Page SEO

When you think or discuss about off-page SEO, if there is something you do not know about off-page SEO, only you have listen the name, then look at here what a professional SEO training institute in Kolkata can teach for off-page search engine optimization.

Off-page optimization is about all things. There are bunch of essential things come in off-page optimization. Let us have a look.

 

  • Social bookmarking
  • Directory submission
  • Article submission
  • Blog submission
  • Press Release submission

And, you need to submit all things mentioned above, like article, blog, PR, PDF and more you need to write viral content, so that your content can be linkable. Your visitors like to read your written content and like to come to your website to read the content repeatedly.

Apart from the above mentioned things or SEO work there are also other things that you get to learn from a professional SEO institute in Kolkata. SEO is not very simple thing. It is a part of digital marketing, including SMO, SEM, SMM and PPC. So, better you take training from a professional institute providing training with the help of industry-experienced faculties with outstanding study materials and surely placement assistance.

Can a Professional Website Designer Be A Full Time Website Developer?


This is a recently asked question by our students and especially the IT professionals, some of whom are in web designing and some whom are in web development. The question is – Can a web designer become a professional web developer at the same time? If you are a web designer and thinking to take up web development or vice a versa. So, if you have taken decision or thinking of taking a web designing course if you are a developer or thinking of pursuing a course in web developing if you are a web designer then this is the ideal time to pursue a course in Web design institute in Kolkata, if you need, you can pursue online or offline course.

Web Design A New Arena of Career

In the time, you are website developer, you normally get to the point of developing the websites handling or working on different national and international projects. It seems that as a developer you can do it on your own reading some books or online materials, you generally do it, if you are a smart person. But in the time, it comes to design, even the best as well as smartest developers suffer a lot or face trouble, it is not just coding or handling large database, but you need creativity to do something unique and stunning at the same time, so if you are creative enough then a web design institute in Kolkata can help you start a new arena of web design.

Website Design is All About Creativity

Let us see the disclaimer, which way you are on, you might think you are a website developer, you are fond of designing and you try at home and succeeded but if you are a smart person then you certainly know that without a professional web design institute in Kolkata training it is not possible to become a professional website designer which is your wish now. Web designing is not just HTML, CSS, JavaScript or Bootstrap, but it is all about creativity, thinking creatively and doing something different that others do not or cannot. You are creative and you are applying your creativity onto the website.

Individual Mindsets

Both website designers and developers create websites. Most of the people think this is almost same, both are in same field so both can create website, though this is not true, because a web designer only design the website, necessary things and the coding part take care of by developers. Albeit both are in the same track, but doing their individual work, both are working for a single website, but doing different job. They have specific domain training, specific software training and handled specific projects for hands on experience. Web development or web design institute in Kolkata that deals with both the area understand and guide you better in this regard.

So you need to have different and unique mindset if you want to be a professional web designer and at the same time need to have a different mindset if you want to become a hardcore web developer. It is up to you which one you choose and you have interest, but both are good a present time.