Top 7 Most Powerful Ways Help Convert Your Website Visitors Into Leads


More and more traffic to your website does not all the time mean that you will be able to generate more revenue, unless and until the revenue model is perfect and purely based on the display advertising. Albeit display ads model brings the very less or lowest revenue per visitor, which is more or less, compared to all the other revenue models. There are few studies that suggest you that only 26 percent of the online visitors or traffic end up looking at the display advertisement. This could be a difficult task, but an expert digital marketing institute in Kolkata can tell you how to do it.

Let Us See Seven Powerful Ways to Generate Leads

Here in this article we will tell you some important things, like seven most powerful as well as essential things or ways that help you convert your website traffic or visitors into potential leads. One of the most powerful as well as effective ways to monetize the internet website traffic to convert the potential leads as well as promote the products and or services to them through email marketing or the follow up call. If you are a digital marketing specialist, then you must know this is nothing but called inbound marketing, but if you are looking for a reliable digital marketing institute in Kolkata then they can tell you everything.

  • Landing Page – Optimizing the landing page is one of the most important things for sure, when you know your visitors most of them are coming from your landing page and all the services or products are listed on that page.
  • Bars for Notification – Bar notification another important thing, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.
  • Unblocking the Popup forms – If your visitors do not like the popup form, then you should give them an option to unblock it. This will help win trust for your website as well.
  • Opt in form for side bar and below posts – There are many side bar as well posts you will find see that you know which will be application for the purpose of visitors and your website need it.
  • Welcome for Redirects – Most of the websites do this, so you can also ad as well as optimize the welcome redirect forms at the same time.
  • Opt in form inside the Videos – You are thinking of showing various videos in your site that could be better if you optimize with the specific keywords and can opt in a videos inside the form.
  • Headers form – Header forms are some of the most important things, it is generally very essential when you notify your visitors for something, especially for a new product or service related updates.

Though, there are two main types of marketing available in the subject matter of digital marketing, one of which is inbound marketing and another is outbound marketing. Though, if you are a beginner or thinking to start the digital marketing course from a reliable digital marketing institute in Kolkata then they will train you everything regarding that. Albeit, the outbound marketing or the interruption of the advertising is no longer effectives as well as efficient due to the people get better at tuning out of the digital marketing.

Are Small Businesses Use Social Media for Business Promotion?


Many small business organizations say they do not use social media like facebook, twitter, Instagram, LinkedIn etc. to market their products and/or services, the studies have been conducted by Mantra. The report was especially based on the collected data or information by way of online survey that has been conducted in the month of October, 2016 of 1500 owners of small business organizations. The organizations are of different industries, from retail to marketing, product distribution to online selling like ecommerce, from engineering to pharmacy and more. Just over the 3/4 i.e. near 75 percent of the small business organization owners did the survey and said that they did not use social media to promote their products and/or services.

  • Do you Use Social Media to Promote Your Small Business, the rough figure says 75 percent do not use and only 25 percent do use social media to promote their business, sometimes promoting their products and or services.

Real World Marketing for Small and Medium Business

The above given data has shown that there is a huge scope of social media marketing not only for small or medium businesses but also for large business at the same time. To keep in mind fresher, experienced in IT and from other fields and sometimes managers or small and medium organizations are coming to learn digital marketing these days. Remembering the fact, many digital marketing training institutes in Kolkata are taking part in this digital journey, along with web design and development.

If you are using social media or thinking to boost your business, products and or services though different digital marketing channels, but if you do not know how to use it for best possible results you can get in touch with a reliable and experienced digital marketing training in Kolkata, which provides training as well as digital marketing services for small and medium businesses.

The Benefits of Using Social Media for Business

As the market grows promotion by way of digital marketing channels grow. Social media offers several benefits to small and medium businesses regardless of its size and type. Social media in digital marketing allows the companies to reach out to their prospective customers as well as gain the attention of more and more people, especially the potential customers, retain the existing customers at the same time. A recent industry report on social media has shown that social media or social media marketing enables businesses to get huge exposure, traffic and gain the deep marketing insights.

Social Media in Digital Marketing Can Be Your Best Lead Generation Tool

With the increasing popularity of digital marketing and social media marketing, the greater number of businesses, especially small and medium business of all types and sizes are investing how digital marketing can help them promote their products and/or services to providing information to their potential as well as existing customers. Facebook, Twitter, LinkedIn, Instagram, Tumblr, YouTube are some of the best and effective social media for business use. While the business debate if social media will improve your business bottom lines, the advantages are:

  • Affordable
  • Large Audience
  • Instant
  • Interact
  • Loyalty
  • Traffic

Are you in the league of digital marketing and social media marketing? Do you need training to understand the role and benefits of using social media for business? If your answer is ‘yes’ then get in touch with an experienced digital marketing training and digital marketing service provider in Kolkata.

Advance Your Career With High Standard Digital Marketing Training


digital marketing training

At present time, every single online business may be its big or small uses with the digital marketing as well as advertising with various media that is more or less effective media for the purpose of marketing. These media are very efficient and effective in terms of marketing and advertising of any types of items, boosting products and or services. In the time anybody attempt, the person can discover various sources of the digital media. Moreover, it is very, very difficult. Before, the way of the advertising and promotion through marketing the business products and or services was just the newspapers and other offline medium, where radio is also one that played an important role, but this age is the age of digital marketing, so the digital marketing training in Kolkata started expanding its wing.

How digital Marketing Training Helping Corporate People?

These days, the situation has been changed, better to say completely transformed. As a matter of fact, due to this, a lot of corporate specialists and experts are likely to gain the expertise of online digital advertising or digital marketing training in Kolkata, who are not in the city, they are opting for online course instead of offline course that can help obtain excellent career development as well. There are hundreds of digital marketing institutes in Kolkata came up with like frog umbrella, so it is very difficult to know which one could be best for you, but would be able to know that just calling them? May be no. So better you contact them and find out the time to take a demo class. If you are satisfied with it, then you can pursue.

Digital Marketing Training – The Course of Digital Promotion and Advertising

The online and offline digital marketing training in Kolkata is normally split into different sections, like SEO, SMO, PPC, SEM, SMM etc. but the entire digital marketing course is included all the things you are looking for. For fresher who pursue for a lucrative career in digital marketing, but want to take up a specialization then he or she can opt for SEO, SMO or PPC as a specialization. Though, the majority of digital marketing training institutes in the city offer a complete course, but a few institutes are there in Kolkata that offers specialized as well as combined digital marketing course, one of the renowned and leading institutes is W3 Web School.

Benefits of Digital Marketing Certification Program

After you take training from a professional as well as experienced digital marketing   training institute in Kolkata you will get a certificate on digital marketing including the specialized certificate in SEO, SMO or PPC, though the institute provides you this and you have competed the training with a specialization. Besides this you can apply or sit for Google, Yahoo and Bing online or digital marketing examinations, after passing these courses you will get to know more about digital marketing and advertising, but only you can get a hands-on practical session with the help of a training center that you can choose your best one in your city. You can purpose for a successful career in digital marketing, starting from trainee or fresher digital marketing expert to a manager after acquiring 2-3 years of in depth knowledge and experience.

What Is the Importance of Doing a Digital Marketing Course?

digital marketing training

As a digital marketing training in Kolkata, we have been asked this type of question several times, one of the questions is ‘why should I do or what is the importance of a digital marketing course?’ hundreds of times. Depending upon the role and profile of an individual who is asking this question we W3 Web School, a leading digital marketing training in India would like to answer this question, though there are end numbers of variations of this question, which we have discussed below. Let us have a look.

  • I am internet marketing professional but have not done any professional course, but how a professional digital marketing training help me grow in my internet marketing career?
  • I am a business person or entrepreneur then will I be able to grow my internet business by way of professional digital marketing training?
  • I am a general sales professional is digital marketing skills would be relevant for me?
  • I am a student or a fresher can I build a path breaking or rewarding professional career in digital marketing industry?
  • I am already into digital or internet marketing can I boost up my internet or digital marketing career growth whether I expand my skill set with it?
  • I am a small business head, so need I learn any digital marketing course myself?
  • I am an information technology professional, so is digital marketing training in India relevant for my profile?
  • I am a fresher or experienced HR professional, is digital marketing training in Kolkata relevant for me as well?

Since the year 2009, we W3 Web School trained more than 10,000 people both fresher and experienced from countless organizations and fresher in and outside of India. From our training perspective, a digital marketing course should design in a way that can help fresher and experience work in live project along with all new tools and technologies to apply for better understanding, or the pros and cons of digital marketing.

Why Pursue Course in Professional Digital Marketing Institute?

A professional and experienced digital marketing training in Kolkata provides both online and offline digital marketing courses. They can handle or shorts of projects from simple to complex one. They provide quality courseware online and offline mode. They have one time and installment facility as per the candidates’ need. They offer opportunity to work on live project, so that you can apply all techniques you learnt in the course and get hands-on experience.

How A Digital Marketing Training in Kolkata Helps You?

A professional digital marketing training in Kolkata like W3 Web School understands the industry requirement. So, this type of institute can help you better than other not only teaching a digital marketing course, but also help you arrange a job after completing the course. This is somehow very important for all candidates, and especially who are new or fresher in this field. Digital marketing is a lucrative career these days, and a field where fresher and experienced both can pursue for a lucrative career.

Is Digital Marketing a Great Career in Online Advertising Right for You?


In simple words, Digital Marketing refers to utilize of different types of digital devices to market one’s products and/or services. Hence, digital marketing is an essential form of online marketing which makes use of different electronic as well as digital devices, such devices are computer and internet,  mobile phones or latest smart phones, tablets, digital voice recording, mobile applications, web banner advertising and so on to engage potential as well as existing customers. Therefore often, digital marketing also referred as internet marketing or online marketing. To become a successful digital marketing specialist you should learn fundamental of digital marketing and that you can get from professional digital marketing training  institute in Kolkata.

How Digital Marketing Training Helps Your Career and Business?

Today’s digital marketing has provided many relieves to organizations, if the organization is small, medium or big and to the customers. Let us look into the advantages of digital marketing as a career and business.

  • Economical – Today’s digital marketing is accelerating because of its use and cost-effectiveness. It is economical compared to traditional marketing like TV, print advertisement or billboards.
  • Convenient – You can upload any attractive banner ad or can receive email directly anytime as well as anywhere you wish. These types of things are quite impossible doing with traditional marketing.
  • Get instant feedback – A successful marketing experience can only possible if it is instant and receive feedback in a timely manner. Digital marketing can give you that for your business.
  • Saving time and effort – If you learn Digital Marketing, you can save lots of time and effort s. Digital marketing helps you to build long run reliability with customers as well as leads for your products or services.
  • Career GrowthDigital marketing training in Kolkata can give you professional growth in career. If you are from IT background and learn to know the pros and cons of digital marketing to promote your business, products and services than digital marketing training can be your great help. You can take online digital marketing or offline digital marketing training according to your time.

Channels of Digital Marketing

From sending an email to one’s customers or sometimes a weekly newsletter with latest updates, or uploading some interesting post on your organization’s fan page or even sending a massage as reminder, all the mentioned works are the forms of digital marketing. Beyond question, today’s internet is the kernel of digital marketing. If you say something about newsletters, e-mails, search engine optimization, blog, online advertising or marketing through internet by way of different digital channels, almost everything revolves across the internet. You also have different social media sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and more to improve different facets of digital marketing.

Also, the popularity for smart phones, tablets or Phablets amongst the all ages has opened the broad gateways for internet or digital marketing. For instance, there are a variety of mobile applications that help organizations leverage their products and/or services. Digital marketing is the best way by which you can easily give your business a hike.

Digital Transformation Training To Create Digital Strategies & Better Outcomes from Digital Channels


Where do you begin whether you wish to develop a result oriented digital marketing strategy? Well, you might think it needs to be a long report, a difficult strategy that can best be summarized into two or three sides of A4 paper in your table. Even though it seems that like other small or medium organizations you also like to start smart digital marketing strategy. That’s not a bad idea. But to start that you need to learn digital marketing and you should take a professional digital marketing training. A professional course in digital marketing can help you to get success in this highly competitive world of internet marketing.

How a Digital Marketing Training Can Help You?

If you think to be a digital marketing expert without a course on digital training then you might be wrong somewhere, because a good professional digital marketing training can only help you to understand the pros and cons of digital marketing, and by which you can apply those tricks into your business to get long term success in online or digital marketing. A good training program on digital marketing will give you structure, mentor-ship as well as the opportunity to network with like-minded people that can be beneficial for your business.

Learn Digital Marketing from the Master

So whether you want to attend a professional digital marketing training program that can be good for creating a best digital strategy for your online business. At W3 Web School Kolkata digital marketing training course you are welcome. One of the leading and most trusted institutes in Kolkata offers online and offline digital marketing courses for students who are aspirant in digital marketing and professionals who are already in this field but want to brush up their skills from a standard course. But prior to take admission make sure that you get at least 80:20 practical and theoretical training with at least a live project to work on.

Learning Digital Marketing Online and Offline

When it comes to online marketing or digital marketing training, some institutions are exclusive in it. And the majority of educational institutes are not that much good in this field, because this is a course where you need to learn the basic to advance applications that can give you guaranteed result. In order to sustain as well as offer more and more online and offline courses on digital marketing by countless training programs you should choose a best one that can help you as per your need.

So you should choose apart from a general digital marketing training program, most of the companies & institutions offer specialization in SEO, (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing), Mobile Marketing, PPC (Pay Per Click) and so on. A good professional training program which is authorized as well as certified that could build up your resume.