SEO Training Kolkata for Managers & Senior Executives


seo training

It is easy to say that SEO stands for search engine optimization, but not that easy to optimize a website or blog to boost its traffic and improve its rank. It needs patience, skills, understanding of SEO and tenacity of pushing a site bit by bit to the top of the search rankings. These days, SEO does not discuss in a narrow view. It is all about marketing and promoting a website rather than just traditional SEO ranking or boosting a website or blog to get traffic and traffic.

We have probably discussed many things about SEO and SMO. Today we will discuss about the fundamental of SEO for website promotion and SEO for managers and senior executives. Let us get started how a first forward SEO training Kolkata  

How SEO helps Managers and Sr. Exes.

If you are a senior executive in a marketing company or having couple of years of experience in sales and marketing, if it is channel marketing or direct marketing, now want to sift your career in digital marketing or the person you are who is looking for a course that add on your marketing career, then digital marketing, SEO, SMO, SEM etc. are some of the best courses for you. SEO training Kolkata is there to help you to choose the best course as per you need of career and future. One question certain comes in mind – how SEO helps managers and senior executives who are in hardcore sales and or marketing rather than digital marketing? The answer is here.

SEO not only for SEO people or for SMO people but SEO is for all. SEO can help any professional, just you need to have a website or blog, which is easy to have and have today for almost all small, medium and large companies in the world. If you know SEO, you will certainly have advantage to understand the hardcore marketing and digital marketing at the same time. You must know, today’s world is transformed rapidly from traditional marketing to digital marketing, so the concept remains same, but the way marketers promote their products is different. SEO certainly helps them a lot.

Moreover, SEO training Kolkata provides excellent course, fantastic tutor as well as support to take away your handbook. A refresh on prior knowledge as well as skills with true insight into the future of search engine optimization, where we should focus in attending for the purpose of successful SEO or content strategy. SEO generally classified into two main categories.

  • On-page search engine optimization
  • Off-page search engine optimization

Though, SMO i.e. social media optimization or social media marketing is involved in SEO but have other identity in digital marketing. As a senior manager or senior executives in sales or marketing or both, you need to learn both of them for better understanding as well.

How SEO will help managers?

SEO will help mangers understand the digital things, the Iot i.e. Internet of things and the application things to do the best in marketing as well as sales. You can implement the traditional marketing strategy with your latest digital skills to get the maximum benefits and better return on investment.

Why Need Training from SEO Training Kolkata for a Stable SEO Career

seo training

SEO is search engine optimization is a way by which you can boost your website rank.  SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best of best SEO training in Kolkata. Now we will discuss how to choose the best SEO training course and how to approach them for career if it suits you.

Why Learn SEO from an Expert SEO Institute

A question certainly comes up in your mind. The question is – why learn SEO training in Kolkata not other institutes? This is a typical question, but you even do not know which would be the best choice. If you are a freelancer or a beginner who wants to start a new career with wide profitable zone, then this article could be your best help and help you to choose best institute. Two types of training in one course:

On-page Search Engine Optimization – In this training you will get all types of on page related training that would help you optimize the website and blog and also help you understand the search engine basics as well as search algorithm, which would be the best way for all types of on-page SEO.

Off-page Search engine optimization – This is a training including the overall on page activity. You may learn how to submit the blog post, PR, article and how to optimize the keywords as per the search engines guidelines. This helps your website boost your traffic as well.

The Salary Structure of SEO Specialist

Generally, the salary of a SEO specialist is lucrative, though; it depends from company to company and also help you understand the skill set of the SEO. You can get at a start of 10,000 and year by year your salary will increase as per your skills and experience. This is the best thing for you to know for all such things and you will be counted as an experienced SEO specialist, but there you should take SEO training in Kolkata for better prospect as well.

SEO can be your long-term stable career and that could give you a momentum success, though, if you have the zeal to learn the pros and cons of SEO.

The Benefits of Undertaking Advanced SEO Training in Kolkata


The more websites and bogs will come to see the more you will be on demand of SEO specialists. However, the SEO rank, which is often called SERP or search engine result pages. The SEO ranking affects a massive on the online market. In the time it fails to bridge the gap between SERP and High rank, it fails getting recognition amongst the target customers. The outcome is in loss of the business of the organization.  If you want to ensure a profitable business in these days, then Internet is a thing that can help you a lot.

Internet is a thing or a medium that can make your practical understanding with the world that obtains to the top range search engine optimization rank, but here you need to learn the basics of SEO from basic to advanced level, there you need to have advanced SEO training in Kolkata. Let us see the advanced SEO training provided by SEO training institute in Kolkata.

Basic Course on SEO – On Page and Off Page

  • Internet and Search Engine Basics
  • Internet or Online Marketing
  • Importance and Benefits of Online Marketing
  • Types of Internet Marketing
  • Importance of SEO and Search Engine Architecture
  • SEO – an art or science
  • Understanding Search Engines and its works
  • Understanding SERP
  • Understanding Guest Blogging, Link building directory submission and social bookmarking
  • Understanding Social media, Facebook, Twitter, Instagram, LinkedIn etc

Advanced SEO – On Page and Off Page

  • Using Search Operators
  • Google and Bing Search Engine Architecture
  • Google and Bing Algorithm Updates
  • Technology used in page rank
  • Google Webmaster and Analytics tools
  • Introduction to keyword planning and analysis
  • Keyword analysis using Google Keyword Planer, Moz and so on
  • Types of keywords, link bait, inter linking, content optimization, content checking, title, meta tag, meta description creating and writing
  • Keyword competition analysis
  • Guest blogging, blog commenting, article submission, blog submission, PR submission, Q and A submission, Infographic submission, PDF submission
  • HTML basic for SEO
  • Online optimization basic and its implementation
  • Domain selecting, domain rank checking, PR checking, URL optimization
  • Coding basic
  • Filename optimization
  • RSS feed optimization and submission
  • HTML and XML sitemap creation and submission
  • SEO friendly content writing
  • Canonical or 404 implementation
  • txt file creation and application
  • Home page optimization
  • Anchor text optimization
  • Image Optimization
  • Classified, forum and video submission and optimization
  • And much, much more including the live project work

Why Should Take Advanced SEO Training and who are eligible

Generally fresher and experienced of all people from all domains are eligible to enroll for advanced SEO training in Kolkata. Who want to pursue for a long-term career in SEO domain and want to establish a great career in SEO would be benefitted doing this advanced course in search engine optimization. One thing should keep in mind that all candidates should know the basic Internet.

Importance of SEO Training for Corporate People or Small Business Owners



SEO says, Search Engine Optimization a bunch of techniques that are used to boost one’s website’s search engine rank, commonly called SERP. Though, this is a very common thing that most of the small business organizations know, but hardly a few of them apply. If you are running a small business and much worried about your business website, blog, social media presence, online reputation and other important matters then you must learn SEO. Oh! You may think you are a businessman and what is the need of learning SEO? Here we will discuss about that. SEO and its importance for small businesses and importantly the benefits of learning SEO from a SEO institute in Kolkata if online or offline. Let us see the reason to choose SEO course for corporate or small business people.

  • Learning from a Professional and& Experienced industry SEO Professionals.
  • Complete On-page, Off-page, Blogging, content Marketing training in Kolkata.
  • Authentic advanced ethical white-hat SEO training.
  • Customized SEO and SMO course content in accordance with small business requirements.
  • Learning from fundamental SEO to step-by-step advanced procedures.
  • Build expertise and take up specialization according to the personal requirement, including technical and soft core SEO.
  • SEO, SMO, SEM, SMM all are included in one course.
  • SEO for professional, corporate and especially for small business owners.

This is no doubt a normal situation for the majority of small business organizations which do not have know-how search engine optimization. The situation should be changed. A reliable survey said SEO is not for fresher or experienced people only. It is for small businesses and especially for those business organizations, which do not have that much investment option in promotion or advertising their products and or services. They can easily build strong online presence with the help of search engine optimization and social media marketing. There are many SEO institutes in Kolkata offering customized courses for corporate people and small business owners. If you are one among them, you can choose the best one you like for your business promotion. The course has been conducted by the institute as per the students demand, but more the less the course structure is same, which is here mentioned below.

SEO for Both Tech and Non-Tech Background People

SEO is for technical and non-technical people both. For SEO training it does not need any specific educational qualification or technical backgrounds or any prerequisite skills or education. Anyone can take part in this SEO training in Kolkata, but if you are coming from technical background with a prior knowledge of HTML, CSS and a bit of CMS then it would be good and easy to grasp the techniques of SEO.

Let us see who can attend this corporate or small business SEO course.

  • Small business organizations owner as well as entrepreneurs.
  • Internet companies or startup ecommerce companies.
  • Consultant in Web Technology.
  • People who are Internet geeks.
  • Professionals working in Business Development domain.
  • Managers who are working in Customer Relationship.

If you are in the city, Kolkata then you must have seen there are hundreds of thousands of SEO training institute in Kolkata offering a bunch of digital marketing courses, including SEO, one of the important topics for internet or digital marketing, but before choosing judge the few things that are relevant to choose the best one, like courseware, online or offline course, weekend classes, one to one doubt clearing sessions etc.


Originally published at www.w3webschool.com on January 30, 2017.

Do You Believe Search Engine Optimization & PPC Can Work Together

seo training

When you talk about organic search engine optimization we generally talk about SEO that is white hat that can be optimized maintain the normal SEO rules not with the help of pay per click or paid advertisement. But do you really believe that search engine optimization and pay per click that is often called PPC in short can work together? This is no doubt an important question that has been asked sever times and we W3 Web School was fortunate enough to answer this question to our new comers and experienced candidates who are in this field for a long time. You can search internet you will come to know with various answers regarding these two things, but only a professional and experienced SEO training institute in Kolkata can answer you who SEO and PPC work together.

Importance of SEO and PPC

While SEO and PPC are two most powerful thing’s for sure, but are different marketing functions. They can be work together or not depend on time. If you know that SEO is not a rule or thumb. It is nothing but a bunch of techniques that are tried and tested. Google especially has its own rule set of SEO, but honestly speaking they are not all, but a few that only can guide you how to do it, the results will be see how you work and the way you work only.

On the other hand Google has its own PPC rule and a huge fundamentals. If you have gone through Google’s certification then you must know. If you have not then you can search typing the keyword Google’s certification about PPC and all you will come to know about that, and in spite of all if you do not know how to apply them all, then you can get in touch with a professional and highly experienced SEO training institute in Kolkata for more help regarding SEO and PPC. One more thing we would like to say you over here is that there are thousands of professional growing these days, pursuing their career in a new dimension by the side of SEO and that is PPC for sure.

Advantages of Running PPC and SEO Together

Let us drive deep how SEO and PPC work together and how you can apply these two different things to get the better results of your website or your clients’ websites giving them the higher rank in search engines.

  • If you work only on organic SEO you will have to wait for few months to come up in Google. If you are SEO then you must know it is not a single day job. It takes time. So you need to wait for a while.
  • Organic SEO is free of cost but if you hire a company or a SEO training institute in Kolkata which deals in SEO projects they can tell you what to do or not and most probably the cost of the SEO. Though the cost of the SEO varies from project to project, depending on time and website’s page volume.
  • The factor of keyword. When you do organic SEO only the important thing is to focus on keyword. This is the main weapon you will work on and they way you use the keywords with other on-page and off-page optimization the better will be the search results.
  • Whereas, PPC is something better, quicker and easier. You do not need to work on keyword or other optimization things. You just bid the keywords with the Google. Google will give you a rate per keyword and you work on that.
  • Google will automatically rank those keywords as per the visitors’ search and your website related to whatsoever will rank higher in the search results page.

Now the question is whether you can use SEO and PPC together. The answer is ‘yes’ honestly, because if you can afford it. If you are not working for your own project, or working for your clients’ projects then you should ask them whether they want to work both the things. In the time, SEO team as well as PPC team work together it creates a more cohesive search for sure for better search engine marketing campaign that can improve the outcomes of each specialty.

SEO Training from Someone Who Practically SEO to Run Successful Websites


seo training kolkata

You probably understand or already heard that Search Engine Optimization (SEO) is one the most powerful online marketing tactics that could help a website to get good rank in almost all major search engines, and also help to increase the stream of visitors on a regular basis. Here in this article we have discussed how SEO training in Kolkata, be it online SEO training or Offline SEO training can help your profession as well as help you press your individual or business website right to the leading of online search engine results pages. Before taking admission on SEO course some questions can pop up in your mind. What are the benefits of learning SEO? What is the future prospect of learning SEO? How the SEO career can help you earn money? And so on. Here we have tried to give you all answer which you are seeking for.

The Benefits of Learning SEO

Internet businesses are increasing like anything in India and have seen a very steady growth in this highly competitive e-commerce industry. Here are some of the important benefits and advantages of learning SEO.

  • SEO can give you a higher ROI or Return on Investment compared to other forms of internet marketing. And if you are a student or professional in any IT field then SEO can add your skills.
  • Through proper SEO training, you can optimize your websites and can give a permanent ranking in search engines.
  • You can get targeted traffic and your websites get 24×7 customers, so you get higher sales as well as higher profits and that is what you also want like other businesses.
  • The benefits of SEO training are many. You can pursue for another career i.e. a career in Search Engine Optimization as well as digital marketing. You can work as a SEO specialist, or a freelance SEO from home.
  • The essential things is that you should learn SEO course from a good institute that provides hands on training and learning through live projects SEO training in Kolkata, so that you the course will make sure to give you state-of-the art experience in SEO.
  • You can start SEO course online or offline mode as per your wish and time you have. After completing the course you can start your business by way of blogging and affiliate marketing.

As you have already known that SEO or Search Engine Optimization is a method or a cluster of methods of giving a website higher ranking in major search engines results pages so that a website can rank high to get more visitors. The majority of users generally click on those websites that rank high in search engines results pages, hardly a few users click on page 2, 3 or 4 or more results pages in Google, Yahoo, MSN etc. So if you do not have enough visitors for your website, it does make any sense or cost for your job. Due to the reason many small, medium and large IT companies, especially web design and web development companies look for skilled SEO professional.

Strategic SEO Training for Small and Medium Business Owners and Marketers


SEO or Search Engine Optimization is a well-known technique by which one can bring any website on top of all major search engines like Google, Yahoo, Bing etc. Now the question you might ask who can learn SEO? Yes it is a wise question no doubt. Anyone can learn SEO, a freelancer, web developer or online marketer. Anybody who wants to take the challenge to complete with other websites or blogs as well as want to bring the website on top of the search engines can take SEO Training. SEO is a lucrative career these days. To learn SEO you should know good English and should have the basic understanding of Internet.

Professional SEO Training for Small and Medium Business

Today’s age is the age of digital marketing and you need to update all the time, if you give your business a boost through online. Internet marketing plays a pivotal role in this age, and so SEO is very effective. Before taking a professional SEO Training you can ask some important questions, let us see what you can ask yourself.

  • Are you a busy small or medium business owner who is struggling to get new clients?
  • Are you completely frustrated by lack of rankings and leads from Search Engine Optimization?
  • Are you really tired of wasting your time on internet marketing?
  • Are not you sure whether your search engine optimization company provides good services?

Let us answer all your questions. Discover how to improve your website(s) traffic with potential customers, leads as well as sales with a professional SEO Training in Kolkata. Whether you are a hardcore marketing professional, a professional in PR, social media marketer or an owner of small or medium business, you cannot ignore the tremendous influence of social media has on search engine optimization. SEO or Search Engine Optimization is the number one online priorities for many small, medium and large scale businesses, yet a very few professionals really understand the necessities of SEO and is and how search engines really work.

What Are the Scope of SEO Training?

A good professional SEO Training institute go beyond the SEO basics, also cover how search engine work and the influence of social media to search results for your website(s) ranks for getting prospective clients and importantly to get your business to the top.

  • SEO training can make you an expert in SEO and you have opportunity to work under any company.
  • You can easily start your own business, and also can work for them who look for SEO specialist.
  • You can learn earning money through online marketing, AdSense and affiliate marketing and earn from them.
  • You can also hired for SMO manager, PPC expert etc.

Today’s online business is booming like other things. Every organization is getting online these days to generate their business through internet. It is seen directly or indirectly the majority of organizations look for SEO expert. A professional SEO training course will provide you every understanding about SEO, SMO, and SEM what a company will like to work with you.