Why to Choose SEO as Your Career


First, where promotions were made through TV, hoardings, then the biggest platform of promotion has now become the Internet. In this case, everyone needs expert promoting products on the Internet. If you also have an understanding of marketing and prefer to spend time on the computer, then you can become an SEO Expert and work part-time in this field.

From the early days of the Serge engine, the SEO industry is constantly climbing the stairs of progress. You hardly believe that it is an industry of more than $ 65 billion today and millions of young people are taking it as the best choice for careers. Everyone has acknowledged that after the print, the days of the television are also loaded and it is a period of digital journalism and advertising, in which the SEO has a big role. Intervening in exchange for internet and smartphones is the need for SEO professionals. Today, from the career prospects to training, all important things are being explained here-

Who can become expert?

  1. There is no need for a special background to be a Search Engine Optimization Expert.
  2. Plane graduate students can easily get the entry in this field if they wish.
  3. For those graduates who have a marketing understanding or who have done MBA, it is easier to work with them.

Iconic Knowledge Workers are SEO Professionals

SEO Professionals are being called iconic knowledge workers these days because they have the biggest role in generating hits for a product, advertisement, or news.

90% of companies have ambitious SEO planning

According to a recent research, due to the increased reach and impact of digital visualization, more than 90% of companies plan to increase their SEO budget or at least keep it at the current level, so that they can increase the power of digital advertising And gain access.

This industry will be worth $ 79 billion in 2020

In a study conducted by Borrel Associates, this industry was only $ 65 billion in 2016. It has grown three times as compared to 2008. In 2018, this industry will be $ 72 billion and in 2020 it will be 79 billion dollars.

Roles and Responsibilities of SEO Professionals

  • Site auditing
  • Competitor Analysis
  • Keyword research
  • On page Optimization
  • Off-page Optimization (Link building activities)
  • Local listings on Search Engines
  • Reports management.

How Does Search Engine work?

The Search Engine does much harder than publisher. It checks the contents of the publisher without any discrimination and gives it ranking. Search Engines performs many activities for SERP.

Crawling: Fetching (Website) / Website Content (Posts and Pages) is called “Crawling”. This is called software crawler or spider (Googlebot, In Case Of Google).

Indexing: The process of creating and indexing all Web pages and posts in the database is called “Indexing”. Such words and expressions are used in Indexing, so that content can be defined in Perfect Way.

Processing: When a user requests a particular keyword (SEO Tutorial) in the search engine, Search Engine searches in its database, this process is called “processing”.

Relevancy Calculation: There is a String in Page that Calculates Page Views, and displays its Relevancy Search Engines.

Results Display: This is the Last Step of Search Engine Activities. In this, the Best Result of Searchable Keywords is shown. This Result Page is called SERP (Search Engine Result Page). This is the process of displaying results in a browser.

About Us

W3webschool provide SEO Training In Kolkata also Online SEO Training India if you want to make career in SEO and searching best SEO training institute always choose w3webschool.w3webschool trusted brand name in Kolkata for IT Training we have worked for SEO overall world and also we trained many students in India so no worry about your career we are here to help you if you have any question feel free to contact us we are ready for assist you.

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The Benefits of Undertaking Advanced SEO Training in Kolkata


The more websites and bogs will come to see the more you will be on demand of SEO specialists. However, the SEO rank, which is often called SERP or search engine result pages. The SEO ranking affects a massive on the online market. In the time it fails to bridge the gap between SERP and High rank, it fails getting recognition amongst the target customers. The outcome is in loss of the business of the organization.  If you want to ensure a profitable business in these days, then Internet is a thing that can help you a lot.

Internet is a thing or a medium that can make your practical understanding with the world that obtains to the top range search engine optimization rank, but here you need to learn the basics of SEO from basic to advanced level, there you need to have advanced SEO training in Kolkata. Let us see the advanced SEO training provided by SEO training institute in Kolkata.

Basic Course on SEO – On Page and Off Page

  • Internet and Search Engine Basics
  • Internet or Online Marketing
  • Importance and Benefits of Online Marketing
  • Types of Internet Marketing
  • Importance of SEO and Search Engine Architecture
  • SEO – an art or science
  • Understanding Search Engines and its works
  • Understanding SERP
  • Understanding Guest Blogging, Link building directory submission and social bookmarking
  • Understanding Social media, Facebook, Twitter, Instagram, LinkedIn etc

Advanced SEO – On Page and Off Page

  • Using Search Operators
  • Google and Bing Search Engine Architecture
  • Google and Bing Algorithm Updates
  • Technology used in page rank
  • Google Webmaster and Analytics tools
  • Introduction to keyword planning and analysis
  • Keyword analysis using Google Keyword Planer, Moz and so on
  • Types of keywords, link bait, inter linking, content optimization, content checking, title, meta tag, meta description creating and writing
  • Keyword competition analysis
  • Guest blogging, blog commenting, article submission, blog submission, PR submission, Q and A submission, Infographic submission, PDF submission
  • HTML basic for SEO
  • Online optimization basic and its implementation
  • Domain selecting, domain rank checking, PR checking, URL optimization
  • Coding basic
  • Filename optimization
  • RSS feed optimization and submission
  • HTML and XML sitemap creation and submission
  • SEO friendly content writing
  • Canonical or 404 implementation
  • txt file creation and application
  • Home page optimization
  • Anchor text optimization
  • Image Optimization
  • Classified, forum and video submission and optimization
  • And much, much more including the live project work

Why Should Take Advanced SEO Training and who are eligible

Generally fresher and experienced of all people from all domains are eligible to enroll for advanced SEO training in Kolkata. Who want to pursue for a long-term career in SEO domain and want to establish a great career in SEO would be benefitted doing this advanced course in search engine optimization. One thing should keep in mind that all candidates should know the basic Internet.